In a groundbreaking initiative that blends the agility of quick commerce with the scale of India’s booming real estate sector, Zepto, India’s fastest-growing quick commerce unicorn, has partnered with The House of Abhinandan Lodha (HoABL), the country’s largest branded land developer, to introduce a unique offering — land plots available in “just 10 minutes.”
Established in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is India’s leading quick commerce platform, offering groceries and daily essentials delivered in 10 minutes. Headquartered in Mumbai, Zepto has rapidly expanded across multiple Indian cities, becoming the country’s youngest unicorn in the quick commerce space.
The collaboration was announced through a high-impact advertisement campaign released around the festival of Janmashtami, symbolizing new beginnings, prosperity, and innovation. The ad film, now widely viewed across digital platforms, highlights sprawling, scenic land plots while concluding with Zepto’s signature delivery partner carrying a visual representation of land plots. The tagline of the campaign, “This Janmashtami, reimagine land investments, with India’s largest branded land developer, The House of Abhinandan Lodha and Zepto,” encapsulates the spirit of this novel partnership.
A Disruptive Idea: Quick Commerce Meets Real Estate Zepto, co-founded by Aadit Palicha and Kaivalya Vohra, has redefined quick commerce by delivering groceries and essentials in 10 minutes across major Indian cities. With this campaign, Zepto extends its unique proposition into the aspirational real estate category, bringing an imaginative spin to what has traditionally been a long, complex process.
The House of Abhinandan Lodha, with its mission to make land ownership simple, transparent, and aspirational for a new generation of investors, saw a natural fit in associating with Zepto’s rapid delivery promise. The collaboration represents more than just a marketing campaign — it signals how consumer engagement, brand positioning, and lifestyle aspirations are evolving in India.
“This is about reimagining how Indians look at land investments,” said Aadit Palicha, Co-founder & CEO of Zepto. “At Zepto, we’ve always pushed boundaries to deliver more than just essentials — we deliver convenience, trust, and innovation. Partnering with The House of Abhinandan Lodha allows us to extend that ethos into one of the most aspirational sectors: real estate.”
The House of Abhinandan Lodha: Democratizing Land Ownership
The House of Abhinandan Lodha has emerged as India’s leading branded land developer, known for creating accessible, digitized, and lifestyle-focused land investments. With projects spanning across high-growth corridors of India, the company has bridged generational gaps by making land buying as seamless as buying any consumer product.
Abhinandan Lodha, Chairman of HoABL, remarked on the collaboration:
“Our mission has always been to transform land ownership into a modern, transparent, and joyful experience. Zepto’s pioneering quick commerce model aligns beautifully with our vision of accessibility and speed. By launching this campaign during Janmashtami, we wanted to inspire consumers to view land as not just an investment, but a celebration of progress, prosperity, and legacy.”
The Campaign: Storytelling Meets Innovation
The ad film features sweeping visuals of premium land developments, highlighting HoABL’s scale and vision. It culminates with Zepto’s instantly recognizable delivery partner — helmet, backpack, and all — symbolically “delivering land” to a customer’s doorstep in 10 minutes.
The campaign has quickly gained traction on digital platforms, sparking conversations about the intersection of consumer tech and traditional real estate. The symbolic messaging resonates with both young investors and seasoned buyers, emphasizing speed, reliability, and trust.
Industry experts view the collaboration as a clever example of brand storytelling, where two distinct sectors — hyperlocal delivery and real estate — converge to create an aspirational message for a new India.
Reimagining Aspirations for a New Generation
This collaboration is not just about innovation in advertising but also about catering to evolving consumer aspirations. Today’s younger generation seeks investments that are seamless, transparent, and backed by trusted brands. Both Zepto and HoABL have built reputations anchored on trust, efficiency, and customer-first approaches.
The campaign highlights three key themes:
- Speed and Accessibility – Symbolizing how land ownership, once seen as a complex, time-consuming process, is now accessible and modernized.
- Trust and Transparency – Combining Zepto’s reliable delivery promise with HoABL’s commitment to clear titles, digitized processes, and lifestyle-driven projects.
- Celebration of Prosperity – Launching the campaign on Janmashtami emphasizes cultural resonance, tying wealth creation to tradition and festivity.
Industry Reactions and Future Outlook
The real estate industry has welcomed this collaboration as a bold move that sets a new benchmark for creative branding. Analysts believe such campaigns will play a critical role in connecting with younger, tech-savvy investors who expect convenience in every sphere of life — from groceries to gold, and now, to land.
Going forward, both Zepto and HoABL are expected to explore further synergies that leverage technology, customer engagement, and innovative marketing to expand their reach.
“This is just the beginning,” added Palicha. “We want to keep exploring how quick commerce as an idea can inspire industries beyond retail. With partners like HoABL, we can push those boundaries even further.”
