In an unprecedented showcase of digital storytelling, luxury travel, and Indian hospitality excellence, Rajveer Singh (@rajveer.live), one of India’saward winning & popular content creator, is all set to embark on a historic journey titled “Rajveer X India’s Luxury Drive.” This one-of-a-kind creator-led road expedition is expected to redefine content collaborations globally and spotlight India’s fast-evolving highway infrastructure through the lens of cinematic storytelling.
The drive will be officially flagged off from The LaLiT Mumbai on April 13, with a press conference scheduled for 2:00 PM, followed by the flag-off ceremony at 3:30 PM. Attendees will include senior officials, top sponsors, members of the media, and renowned content creators. The event will mark the beginning of a grand 36-day road trip that combines 13 destinations, luxury hospitality, and nationwide cinematic coverage of India’s most iconic highways.
Proudly supported by The LaLiT Group as the official hospitality partner, this milestone campaign is also being backed by the Ministry of Road Transport and Highways, JioNews, Hollyland, U&I Entertainment, French Essence, Andros Food, Bright Outdoor Media, JoshBharat, Team Wizard Media, Sukhar Media, Body Profuse, Being You Always, Designistic Global, Designistic Motors, Camper Wheel, SK Builders, NOT Drones, and more.
In what will become a world-first record, Rajveer Singh will be the first creator ever to experience a full staycation across every LaLiT property in India — a feat that underlines the commitment of The LaLiT Group to offer unmatched hospitality and support India’s creative economy in a landmark fashion.
The journey will be captured using a luxury caravan equipped for high-definition production. Each phase of the trip will be documented by celebrated Director of Photography Sahil Khapade and cinematographer Harsh Mhatre, ensuring every moment reflects the scale, beauty, and ambition of this iconic project.
Throughout the journey, Rajveer and his crew will create over 150 Instagram reels, 50+ YouTube long-form films, 50+ YouTube Shorts, and 1,000+ Instagram stories, covering a wide range of themes — from highway experiences and local cuisines to luxury stays and India’s cultural fabric. These digital assets are expected to garner over 100 million impressions, making it one of the most powerful content collaborations in Indian digital history.
A special meet-and-greet event with local creators will be hosted at The LaLiT New Delhi as the drive reaches its midpoint — keeping audience engagement alive and further amplifying the campaign’s buzz. A grand success celebration will be hosted by The LaLiT Group on May 19 at The LaLiT Mumbai, bringing together all key collaborators to commemorate the milestone moment.
The Lalit Group has extended its full support by offering two rooms at every property for an average of 2 nights but minimum of one-night stay at every property — allowing Rajveer to document an uninterrupted luxury stay experience at each location. These stays will also feature exclusive lunch and dinner invitations for VIP guests, media representatives, and content creators, amplifying the visibility and reach of the partnership.
This drive also comes at a time when India’s highway network is undergoing rapid transformation, and with backing from the Ministry of Road Transport and Highways, it is poised to serve as a campaign of national relevance. With storytelling, strategy, and hospitality converging at scale, “Rajveer X India’s Luxury Drive” is already being described as a blueprint for future brand-creator collaborations in India and beyond.
For sponsorship inquiries, collaborations, or to be a part of this historic drive, visit @rajveer.live or call +91 77100 30004.
