It is noteworthy that Poshak Chikan Studio appears to be an alien entity in today’s world of fast fashion with its speed and mass production bias. It remains loyal to the original form and aspect of chikankari which is an artistic craftsmanship tradition belonging to Lucknow’s history. Poshak Chikan Studio which started in 2020 during the virus outbreak is owned by the founders Sanaullah Siddiqui and Shahnara Siddiqui. So, it is not just a line of clothing but rather it is tradition, quality and the masterminds behind this form of art.
The tale of Poshak Chikan Studio starts with two enthusiastic people who, even though they did not have business backgrounds, were committed to making an impact. Coming from a background in a Chikankari manufacturing company, Sanaullah Siddiqui personally experienced the difficulties encountered by this age-old craft. The growth of fast fashion and mass-produced copies not only reduced the originality of Chikankari but also resulted in a notable decrease in employment for talented craftsmen. This experience inspired Sanaullah to establish a brand that would respect and protect the authentic essence of Chikankari.
With Shahnara Siddiqui, the pair imagined a brand that would link customers directly with artisans, avoiding the many middlemen who often raise prices and decrease the artisans’ portion of earnings. Therefore, Poshak Chikan Studio was established as a Direct-to-Consumer (D2C) brand with a dedication to providing authentic, handcrafted Lucknowi Chikankari clothing and ensuring fair pay for the artisans who make them.
Poshak Chikan Studio holds a strong reverence for the traditional methods that have been inherited over generations. In contrast to numerous brands opting for machine embroidery, Poshak stays devoted to authenticity. Skilled artisans meticulously handcrafted every garment in their collection, dedicating countless hours to bringing intricate designs to life. Poshak stands out in a market overflowing with mass-produced fashion due to its dedication to quality.
Thus the assortment of Poshak looks traditional but at the same time reflects the present day spirit with almost equal perfection. The brand offers various garments under its line, consisting of beautiful long kurtas and fashionable co-ord sets which is complemented by Chikankari embroidery. Customers can choose the fabric from cotton, georgette, muslin and rayon but fabrics used are such that they can be easily worn and are comfortable during Summers, wearable for a longer period of time, and can also show the embroidery work which defines Chikankari of Lucknow.
This is not only in fashion because the Poshak Chikan Studio has extended it to other areas. That way, the brand has been able to eliminate the middlemen and be able to offer its products directly to the customers, thus creating employment for over 3,000 local craftsmen. This model ensures that the artisans are not only employed in their work, but are well compensated for their work to ensure that they continue practicing the craft throughout their lifetime and also to young generations. From each product that Poshak churns out, the company proves its commitment to its craftsmen by letting everyone see the skill and dedication behind the product.
Poshak has been very successful and enjoys tremendous popularity among the people even today; it have 313K followers on Instagram while it happily announced that they have sent out more than thirty thousand orders. This success demonstrates the continued dedication of the brand to presenting quality products, true and preserving the culture that is still relevant today just like it was back then.
While Poshak Chikan Studio expands, it stays dedicated to its original goal: to rejuvenate and promote the traditional art of Lucknowi Chikankari. The brand’s impressive path, defined by perseverance and a strong love for this refined art, serves as a motivating demonstration of how heritage can flourish in today’s society.
Poshak not only provides clothing but also a way to connect with the rich cultural heritage of Chikankari, allowing individuals to experience its elegance and grace. Customers who select Poshak are not only appreciating a timeless art form but also backing the artisans who preserve this tradition.
Discover Poshak Chikan Studio‘s newest line on the internet and become a part of a movement that honours tradition, excellence, and the timeless elegance of Lucknowi Chikankari.
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