Redefining affordable luxury with Polki and lab-grown diamond jewellery
Noida, India — Nitara Jewels by CJ Enterprises has officially marked a significant milestone with the launch of its first exclusive retail store at Wave One Mall, Noida. With this opening, Nitara brings its distinctive vision of luxury made accessible to the heart of one of NCR’s most premium retail destinations.
Crafted for the modern Indian consumer, Nitara Jewels offers an elegant collection of lab-grown Polki and lab-grown diamond jewellery, thoughtfully designed and crafted in 925 silver. The brand seamlessly blends traditional craftsmanship with contemporary aesthetics, making fine jewellery aspirational yet attainable.
The newly launched store at Wave One Mall showcases a curated range of rings, earrings, pendants, bracelets, and statement pieces—each reflecting Nitara’s commitment to quality, authenticity, and timeless design. By choosing lab-grown diamonds and Polki, Nitara ensures brilliance, durability, and ethical sourcing, while maintaining price points that make luxury jewellery more inclusive.
Speaking on the launch, a spokesperson from CJ Enterprises shared,
“The opening of our first store at Wave One Mall is a proud moment for us. Nitara Jewels was created with the belief that luxury should not be limited to a few. This store represents our promise to deliver high-quality, beautifully crafted jewellery at accessible prices.”
Wave One Mall, known for housing premium global and Indian brands, serves as the ideal location for Nitara’s debut physical presence. The store is designed to offer a refined yet welcoming retail experience, allowing customers to explore, try, and connect with jewellery that fits both everyday elegance and special occasions.
With this launch, Nitara Jewels by CJ Enterprises takes its first step towards building a strong offline retail footprint, while continuing to resonate with a new generation of jewellery buyers who value design, transparency, and affordability.
The Nitara Jewels store is now open at Wave One Mall, Noida, inviting jewellery lovers to experience a fresh perspective on modern luxury.
