Established in 2018 by Amar Preet Singh and Taran Chhabra, Neeman’s has transformed India’s footwear industry by combining comfort, style, and sustainability. What began as a simple vision to create durable and eco-friendly shoes has now evolved into one of the country’s most recognized sustainable fashion brands, inspiring a movement towards responsible consumerism.
The story of Neeman’s began when Taran Chhabra, then based in the United States, struggled to find comfortable footwear suitable for long workdays and extensive travel. His search led him to merino wool, a lightweight, breathable, and odor-resistant material popular in the West but virtually unknown in India. This discovery became the foundation of Neeman’s journey — introducing India to its first merino wool sneakers and revolutionizing everyday footwear.
From the very beginning, Neeman’s has embraced an unwavering commitment to sustainability. The brand’s designs incorporate natural and recycled materials, including merino wool, recycled PET bottles, plant-based oils, and even castor beans. Innovation has extended to the soles as well, with recycled tires being repurposed to minimize waste. Even the packaging aligns with the brand’s eco-conscious ethos, using recyclable components to reduce environmental impact.
“Our philosophy has always been simple — comfort should not come at the cost of the planet,” says Co-founder and CEO Taran Chhabra. “We wanted to create footwear that not only looks good and feels great but also leaves a positive impact on the environment.”
Rapid Growth and Diversified Product Range
After debuting with its signature merino wool sneakers, Neeman’s quickly gained traction among Indian consumers seeking high-quality and sustainable footwear. Over the years, the brand has expanded its catalog to include flip-flops, loafers, slides, joggers, and slip-ons — each designed with the same focus on comfort, durability, and eco-conscious innovation.
Investor confidence has also fueled Neeman’s growth. Backed by Sixth Sense Ventures and other strategic partners, the company has scaled its operations and amplified awareness around the importance of responsible fashion in India.
Omnichannel Presence and Retail Expansion
Neeman’s has adopted an omnichannel approach, reaching customers both online and offline. Its products are available through major e-commerce platforms such as Amazon, Flipkart, Myntra, and Zepto, as well as its own official website. Recognizing the need for physical touchpoints in retail, Neeman’s made a significant move in 2023 by entering the offline market. Within a short span, it has launched 18 exclusive brand stores in key cities including Indore, Kozhikode, Trivandrum, and Lucknow.
The brand’s retail expansion is far from over. Neeman’s has set an ambitious target of 100 stores in the next two years, with a focus on Tier II and III cities — a market segment brimming with potential. This expansion aligns with the company’s vision of making sustainable fashion more accessible to a wider audience.
“The shift towards sustainability is no longer limited to metro cities,” says Co-founder Amar Preet Singh. “We are witnessing growing awareness in smaller towns, and we want to be present where this change is happening.”
Ambitious Revenue Goals and Industry Impact
With its expanding footprint and diverse product line, Neeman’s is on track to cross ₹400 crore in annual revenue within the next two years. Beyond sales figures, the company aims to redefine what Indian consumers expect from footwear — proving that sustainable products can be stylish, affordable, and widely available.
Neeman’s is not just a footwear company; it is an advocate for change. By introducing eco-friendly materials into mainstream fashion, it has challenged industry norms and inspired other brands to adopt more sustainable practices. Its journey stands as a testament to how innovation, when driven by purpose, can create lasting impact.
A Symbol of the Sustainable Fashion Movement
In a world grappling with climate change and environmental degradation, Neeman’s represents hope — a proof point that businesses can thrive while caring for the planet. Its growth story serves as an example for aspiring entrepreneurs and established brands alike, illustrating the power of combining social responsibility with commercial success.
As Neeman’s looks ahead, its mission remains clear: to create stylish, versatile, and sustainable footwear for every Indian, while leaving behind a smaller carbon footprint. With each step it takes, Neeman’s continues to redefine the future of footwear — one pair at a time.
