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Airtel and Perplexity AI Partner to Provide ₹17,000 Worth Pro Subscription Free to 360 Million Indians

Airtel and Perplexity

Bharti Airtel, India’s premier telecommunications giant, has announced a groundbreaking partnership with AI research platform Perplexity AI, offering its Pro subscription — valued at ₹17,000 annually — completely free to its 360 million+ subscribers. This unprecedented move marks a new era of AI democratization, making world-class artificial intelligence tools accessible to every Airtel user across India.

Under this collaboration, Airtel users will enjoy complimentary access to Perplexity Pro AI, an advanced AI-powered research assistant designed to deliver precise, real-time answers, summarized reports, and deep research insights — transforming the way individuals and businesses access information. The initiative is part of Airtel’s broader vision to bridge India’s digital divide by empowering users with cutting-edge technology, regardless of socio-economic backgrounds.

Airtel’s Bold Step Towards India’s Digital Future

Announcement : Gopal Vittal, MD & CEO of Bharti Airtel

“At Airtel, we have always believed that digital inclusion is the cornerstone of India’s progress. By partnering with Perplexity AI, we are putting the power of advanced artificial intelligence directly into the hands of millions. Whether it’s a student in a remote village, a startup founder, or a professional in a metro city — everyone will now have access to world-class AI research tools, absolutely free. This is not just a subscription giveaway; it’s an investment in India’s knowledge economy.”

The subscription, which typically costs ₹17,000 per year globally, will now be bundled at no additional cost with all Airtel mobile, broadband, and enterprise plans, effective immediately.

What is Perplexity Pro AI?

Perplexity AI is an emerging global leader in AI-driven research and knowledge discovery. Its Pro subscription offers:

  • Real-time, verified answers from trusted sources
  • Advanced summarization of complex topics and documents
  • AI-assisted research with citations and data-backed reports
  • Personalized knowledge feed curated by AI algorithms
  • Ad-free, secure, and privacy-centric experience

The Pro version enhances user productivity by drastically reducing the time spent searching, verifying, and compiling information. With India’s digital literacy on a sharp rise, Airtel’s offering will position millions to harness AI for studies, business strategies, content creation, and informed decision-making.

Empowering Bharat: AI for Every Corner of India

This initiative is expected to have a far-reaching impact, especially in Tier-2, Tier-3 cities, and rural areas where access to premium digital services remains limited due to affordability constraints. Airtel’s digital inclusion drive aims to eliminate this barrier.

“Today, a school student in Bikaner can research space technology with the same AI tools used by a tech analyst in Bangalore. A farmer in Nashik can access latest agricultural insights, while a small business owner in Kanpur can stay updated with global market trends — all through Perplexity Pro, powered by Airtel,” said Shashwat Sharma, Director of Digital Initiatives at Airtel.

The rollout will be seamless across prepaid, postpaid, and broadband subscribers. Enterprise and business customers of Airtel Business will also receive bulk activation options for their teams.

Strategic Partnership with a Vision

The Airtel-Perplexity partnership is not just a promotional campaign but a strategic alignment to foster AI literacy and technological empowerment at the grassroots level.

Aravind Srinivas, CEO & Co-Founder of Perplexity AI, expressed his excitement:

“Perplexity’s mission has always been to democratize knowledge access through AI. Partnering with Airtel — a company that connects over a third of India’s population — accelerates this vision exponentially. We are thrilled to empower millions of Indians with our Pro AI tools, making information smarter, faster, and more accessible than ever before.”

Part of Airtel Advantage Program

This initiative is the latest offering under Airtel Advantage, Airtel’s program dedicated to delivering premium digital experiences to its customers at no extra cost. Previous offerings included complimentary subscriptions to Wynk Music, Airtel Xstream Premium, and Disney+ Hotstar.

With the addition of Perplexity Pro AI, Airtel further strengthens its positioning as a leading enabler of digital transformation in India.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, Airtel ranks among the top 3 mobile service providers globally in terms of subscribers. Airtel’s product portfolio includes 4G/5G wireless services, mobile commerce, fixed-line services, high-speed home broadband, DTH, and enterprise solutions.

About Perplexity AI

Perplexity AI is an AI-powered research assistant designed to help individuals and organizations find precise, verified answers and insights from a vast range of trusted sources. Headquartered in San Francisco, Perplexity AI is recognized globally for its intuitive interface, advanced summarization capabilities, and privacy-first approach in AI-driven information delivery.

Cosmosentials Introduces Dermatologist-Developed Care with Online Consultations

Cosmosentials

Cosmosentials, which is creating a stir in the Indian skincare market by offering a platform highly scientific with the help of dermatologists, is a skincare product aimed at revolutionizing the Indian skincare market. The About Us page of the company talks about the mission of the company to redefine the skin and hair care industry with effective and research-based products, resulting in products developed with the help of skin professional involvement and tested on Indian subjects. This committal makes the consumers feel safe about the quality and appropriateness of every product.

One thing that is exceptional about Cosmosentials is the Doctor Consultation service. Patients have an option of asking for a virtual consultation with licensed dermatologists who will provide personalized skin and hair care tips to them without the need to go out. This service closes the gap between over-the-counter beauty products and prescription-level care, providing the possibility to obtain expert advice closer to the average user.

The range of products available on the platform is quite extensive and addresses frequently occurring skin and hair issues. The pages that can be browsed by the shoppers are acne, pigmentation, dry hair, dandruff, or aging. The product line includes the selection of cleansers, serums, sunscreens, and hair serums purchased from reputed national and international brands, along with the in-house brand Cosmosentials. This rich compiled catalog makes sure that customers retrieve solutions to fit their needs.

This is where Cosmosentials offers a diverse range of products that are popular and pocket-friendly. The site has products such as Cutibliss facewash at 299, Serenity sunscreen at 549, Softsure face cream at 309, and Benzac AC gel at 219. A great deal of them is of clinical (or pharmacy) grade formulations, which makes professional care affordable to the majority of households. Pricing, as well as affordability and shopping interest, is boosted further by promotions like the offer of a flat discount of 49 or free delivery against prepaid orders.

The other value that the brand holds is transparency. In its FAQ section, it described how shipping costs will be free above the 499 rupee orders but 49 rupees below it. It normally requires 2–5 days for delivery (Patna). The process of returns and refunds is quite simple and there would be organized pick-up within 5–7 business days and the refund would be made after quality controls. This transparency establishes connections and confidence among consumers.

Cosmosentials also puts money on educational content. On its blog, it posts articles on acne treatment tricks, types of skins, hydration, among others. The platform provides the user with expert-recommended support coupled with its product line to assist them in making sound choices about their regimes. This strategy underlines the positioning of the brand as a wellness partner, rather than an online retailer.

Combined, Cosmosentials is a unique opportunity to make up a variety of features: dermatologist-created formulas, individualized consultations, open transparency, and low prices. The platform is likely going to establish a new standard of online skin and hair care services in India by specializing in science-based solutions and customer well-being. As it potentially expands further, it will be intriguing to monitor the way it will influence consumer expectations in beauty care conducted by the experts and provided in a digital form.

“No Coach, No Shoes, No Excuses — Devarao Chaudhari’s Silver-Laden Story of Grit”

Devarao Chaudhari

Pusad, Maharashtra – In a nation of 1.4 billion, where stories of struggle often fade into obscurity, Devarao Chaudhari has emerged as a beacon of sheer grit and perseverance. On June 9, Devarao scripted history by clinching his second consecutive silver medal at the prestigious Comrades Marathon in South Africa, becoming the fastest Indian ever to complete the grueling 90-kilometre ultra-marathon in a staggering 7 hours and 3 minutes.

Hailing from the small town of Pusad, Maharashtra, Devarao’s journey from a childhood marked by poverty and relentless hardship to the global stage is nothing short of extraordinary. Raised by his single mother, a daily-wage labourer who earned a meager ₹5 a day lifting stones, Devarao’s early life was defined by hunger, struggle, and an unyielding determination to rise above his circumstances.

“I have run to school barefoot. I have run to work at construction sites. Today, I run for my country,” said Devarao, moments after crossing the finish line in Durban, his voice trembling with emotion.

A Legacy Forged in Hardship

Growing up in an environment where a square meal was a luxury, Devarao’s resilience was molded from a young age. His mother, working tirelessly at construction sites, instilled in him the values of hard work and humility. The odds were stacked against him — no formal training, no financial backing, and no access to professional coaching. Yet, Devarao found solace in running.

Running was never just a sport for him; it was survival. It was a silent rebellion against the life of limitations he was born into.

The Road to Comrades: A Dream Born in Dust

The Comrades Marathon, often referred to as “The Ultimate Human Race”, is considered one of the toughest endurance races in the world. Covering a distance of 90 kilometres through South Africa’s challenging terrains, the race is a test of not just physical strength, but mental fortitude.

Devarao’s tryst with the Comrades began in 2023, when he managed to qualify for the event through local marathons, despite lacking proper equipment or sponsorships. His maiden appearance turned heads when he finished with a silver medal — an unprecedented feat for an Indian debutant. This year, however, was about proving that it was no fluke.

And prove it he did.

Clocking an incredible 7 hours 3 minutes, Devarao not only bettered his previous timing but also etched his name in Indian sporting history as the fastest Indian ever at the Comrades Marathon.

An Inspiration to Millions

Devarao’s triumph is more than a personal victory. In a nation where access to sports infrastructure remains a privilege, his journey resonates deeply with countless underprivileged athletes who dare to dream big despite limited resources.

“He is a symbol of what India’s grassroots potential can achieve when driven by passion,” said Ramesh Yadav, President of the Indian Athletics Federation. “Devarao’s back-to-back silvers at Comrades have opened the eyes of global sporting bodies to India’s untapped endurance talent.”

Social media erupted with praise as the news of his feat spread. Hashtags like #DevaraoRunsHistory, #FromStonesToSilver, and #IndiaAtComrades trended for hours, with celebrities, sportspersons, and common citizens lauding his monumental achievement.

The Struggle Continues: Eyes on the Gold

Despite his international acclaim, Devarao’s challenges are far from over. He still trains without a personal coach, often improvising with self-made equipment in his hometown. Financial instability remains a pressing concern, with his family still grappling with poverty.

But if his journey has shown anything, it’s that adversity fuels his fire.

“I’m not stopping till I bring home the gold. I want every child who runs barefoot to believe they can stand on the world stage,” Devarao declared, his eyes reflecting the hunger for more.

In the wake of his victory, several corporate sponsors and sports development bodies have expressed interest in supporting his future endeavors. The Ministry of Youth Affairs and Sports has announced plans to facilitate advanced training programs for Devarao, with an aim to prepare him for future international competitions.

A Wake-Up Call for Grassroots Sports

Devarao’s success story is a potent reminder of the latent talent lying unnoticed in India’s villages and small towns. His achievements are not just personal milestones but a clarion call for systemic change — for better scouting, funding, and nurturing of grassroots athletes.

“It’s a moment of national pride, but also reflection. How many Devaraos are we missing out on because they couldn’t afford shoes or a meal?” questioned Sunita Rane, a veteran sports journalist.

Conclusion: A Story Far from Over

As Devarao Chaudhari basks in the glory of his historic silver medal, his journey stands as a testament to the unbreakable spirit of India’s unsung heroes. From lifting stones for ₹5 a day to lifting the nation’s pride on the global stage, his life embodies the essence of grit, determination, and unrelenting hope.

The boy who once outran hunger now runs to inspire a nation.

“When Sacrifice Sparks Service: The Inspiring Journey of Kamlesh Bala and Lt. Hitesh”

Kamlesh Bala

As India marked the 26th Kargil Vijay Diwas, a poignant moment unfolded that encapsulated the spirit of sacrifice, resilience, and unwavering patriotism. Amidst the solemn tributes and roaring salutes, Kamlesh Bala — the widow of a Kargil War martyr — stood beside her son, Lieutenant Hitesh, now an officer in the Indian Army. Their story is not just one of personal loss, but of a legacy of service that transcends generations, inspiring a nation to remember that martyrdom doesn’t end a story; it begins a legacy.

At the commemorative event in Dras, where the air was thick with emotions and every heart beat with pride, Kamlesh Bala’s presence became a symbol of the silent strength that stands behind every soldier. More than two decades ago, she had bid a tearful farewell to her husband as he left to defend the nation’s honour during the Kargil conflict. He never returned. But instead of succumbing to grief, Kamlesh channelled her pain into purpose — raising her son with the values of duty, courage, and patriotism that defined his father’s life.

Today, as she stood shoulder-to-shoulder with Lt. Hitesh, dressed in his army fatigues, it wasn’t just a mother watching her son in uniform; it was the continuation of a promise — that her family would forever stand guard for the nation.

A Family’s Pledge: From Sacrifice to Service

Kargil Vijay Diwas commemorates the Indian Armed Forces’ valiant victory in 1999, when soldiers reclaimed treacherous heights from infiltrators. Behind every triumph are countless untold stories of families who paid the ultimate price. Kamlesh Bala’s story is one such testament to the cost of freedom.

“I lost my husband, but I was determined not to lose our ideals,” Kamlesh Bala shared, her voice steady amidst the emotional gathering. “My husband laid down his life for this soil, and I raised my son to protect the same soil. For me, the uniform is not just fabric — it’s our family’s pride stitched into every thread.”

Lt. Hitesh, holding his mother’s hand with a quiet but resolute expression, echoed her sentiment. “I have grown up listening to stories of courage and sacrifice. Joining the Indian Army was not a choice; it was my calling. My father’s legacy is my inspiration, and my mother’s strength is my foundation.”

Saluting the Strength Behind Every Soldier

In his keynote address, the Chief of Army Staff, General [Insert Name], lauded families like Kamlesh Bala’s, emphasizing that while soldiers protect the nation’s borders, their families protect the nation’s conscience.

“Today, as we bow our heads in remembrance of our brave martyrs, we must also rise in salute to the families who bear the pain of loss but still stand tall with pride,” General [Name] said. “Kamlesh Bala and Lt. Hitesh represent a continuum of courage that flows beyond the battlefield. They remind us that true patriotism is not just about sacrificing lives, but about living with purpose, even after loss.”

The crowd, comprising veterans, serving personnel, and citizens, stood in ovation, many with moist eyes, as Kamlesh and Hitesh lit a ceremonial lamp in honour of the fallen heroes. The moment transcended ceremonial formalities — it was a living portrait of resilience, a mother-son duo who have become the embodiment of India’s unbroken spirit.

Legacy Beyond Borders

The story of Kamlesh Bala resonates far beyond the confines of one family. It is a microcosm of thousands of households across India where courage is not a choice but a way of life. In the villages, towns, and cities, where war widows raise children amidst hardship, where sons and daughters take the oath of service with the memories of fallen loved ones etched in their hearts — the spirit of Kargil lives on.

As part of the Kargil Vijay Diwas commemorations, the Indian Army announced a new initiative titled “Veer Parivar Seva,” aimed at extending comprehensive support to families of martyrs, ensuring that their sacrifices are honoured not just in words but in deeds.

“Today’s heroes are built on the sacrifices of yesterday’s martyrs. Lt. Hitesh is a testament to this truth,” said Defence Minister [Insert Name], while announcing the initiative. “Our government stands committed to ensuring that no soldier’s family feels alone in their journey.”

A Nation’s Collective Salute

As the sun set behind the stark Kargil mountains, the crowd observed a moment of silence, followed by the national anthem echoing through the valley. The sight of Kamlesh Bala, her eyes moist yet glimmering with pride, standing beside her son in uniform, left an indelible mark on everyone present.

Social media too erupted with tributes, with citizens and celebrities sharing images of the mother-son duo, hailing them as the face of India’s indomitable spirit. Hashtags like #LegacyOfCourage and #KargilHeroes trended across platforms, as netizens expressed their gratitude and admiration.

In a world often consumed by fleeting headlines, Kamlesh Bala and Lt. Hitesh’s story is a solemn reminder that courage is a continuous thread woven into the fabric of our nation — a thread that doesn’t fray with time, but strengthens with every sacrifice and every act of service.

As India celebrates its heroes, it is families like theirs that make the tricolour flutter not just in the winds of victory but in the hearts of every Indian.

Eid Turned to Mourning: Israeli Air Raids Hit Residential Areas in Beirut

Israeli Air Raids

A wave of Israeli airstrikes struck residential buildings across southern Beirut on Thursday, triggering mass evacuations and widespread panic as residents were ordered to flee their homes just hours before the Muslim festival of Eid al-Adha. The attacks mark a significant escalation in tensions, raising fears of a broader regional conflict.

The targeted air raids, which began in the early hours, focused on densely populated civilian areas in Beirut’s southern suburbs, traditionally known as Hezbollah strongholds. Despite prior warnings and forced evacuation orders issued to residents, many families were caught off guard, scrambling to escape the bombardments amidst the looming holiday preparations.

Eyewitnesses reported multiple strikes that reduced residential buildings to rubble, setting off fires and causing widespread damage to civilian infrastructure. The Lebanese Civil Defense teams worked tirelessly to rescue those trapped under debris, while ambulances transported the injured to nearby hospitals. As of now, the official number of casualties remains unconfirmed, but local health authorities have warned of “significant civilian injuries” and potential fatalities.

Forced Evacuations on Eid Eve

The Israeli military had issued an evacuation order late Wednesday evening, instructing residents of several southern Beirut neighborhoods to vacate their homes immediately. The announcement came just as families were preparing for the Eid al-Adha festivities, a period traditionally associated with family gatherings, prayer, and acts of charity.

Many residents, however, decried the impossibility of such a sudden evacuation, citing the lack of safe corridors, transportation, and shelter. “Where are we supposed to go? We’ve lived here our whole lives,” lamented Fatima al-Husseini, a 62-year-old grandmother from the Bourj al-Barajneh district. “They are turning our Eid into mourning.”

Humanitarian Crisis Unfolding

Lebanese authorities, including the Ministry of Health and the Lebanese Red Cross, have warned of an impending humanitarian crisis as thousands of families are now displaced with limited access to shelter, food, and medical care. Makeshift shelters have been set up in school buildings, mosques, and community centers, but overcrowding and lack of resources have exacerbated the dire conditions.

The United Nations Interim Force in Lebanon (UNIFIL) has expressed “deep concern” over the escalation, urging all parties to exercise maximum restraint and prioritize the protection of civilians. “The timing of these attacks, on the eve of a sacred holiday, is deeply troubling,” said UNIFIL spokesperson Andrea Tenenti. “All sides must adhere to international humanitarian law.”

Israeli Defense Forces’ Statement

The Israeli Defense Forces (IDF) claimed that the airstrikes were aimed at “strategic military infrastructure” linked to Hezbollah, alleging that the targeted buildings were being used for planning and executing cross-border attacks. In a statement, the IDF emphasized that it had issued prior evacuation notices to minimize civilian casualties, though it acknowledged the complexity of operating in urban areas.

“We are committed to defending Israel’s northern border and will take all necessary actions to neutralize threats posed by Hezbollah,” the IDF spokesperson said. “Unfortunately, Hezbollah continues to embed its military assets within civilian neighborhoods, placing innocent lives at risk.”

Lebanese Government Condemns “Blatant Aggression”

Lebanese Prime Minister Najib Mikati condemned the airstrikes as a “blatant act of aggression” and a violation of Lebanon’s sovereignty. He called on the international community, particularly the United Nations Security Council, to intervene and hold Israel accountable for its actions.

“This is not self-defense; this is a calculated assault on the Lebanese people,” Mikati said during an emergency press briefing. “Targeting civilian areas on the eve of Eid al-Adha is a cruel reminder of the impunity with which Israel continues to act, while the world watches in silence.”

Hezbollah, in a statement, vowed to respond to the attacks at a time and place of its choosing, asserting that Israel’s actions would not go unanswered. The group also urged Lebanese citizens to stand in unity and resilience.

International Reactions

The airstrikes have drawn sharp criticism from several countries in the region, including Iran, Syria, and Turkey, all condemning the attacks as an “unacceptable escalation.” Human rights organizations such as Amnesty International and Human Rights Watch have also raised alarms, calling for an immediate independent investigation into potential violations of international law.

Meanwhile, Western governments have expressed concern over the rising tensions but have largely reiterated calls for de-escalation without explicitly condemning Israel’s actions.

A Festival Overshadowed by Fear

For many Lebanese families, what should have been a day of joy and celebration has turned into a night of terror and uncertainty. In the streets of southern Beirut, Eid prayers have been replaced with rescue operations, and the scent of traditional Eid feasts has been replaced by smoke and ash.

“We were preparing to distribute meat to the poor for Eid, but now we are struggling to find bread for our own children,” said Hadi Nasrallah, a local community worker.

As the situation remains volatile, Lebanon stands on the brink of another humanitarian catastrophe, with international observers warning that the coming days will be critical in determining whether this latest flare-up will spiral into a larger conflict.

“Air India Dreamliner Crashes After Take-Off in Ahmedabad; 242 Onboard Feared Affected”

Air India

In a tragic incident that has sent shockwaves across the nation, an Air India Boeing 787-8 Dreamliner, bound for London, crashed shortly after take-off from Sardar Vallabhbhai Patel International Airport in Ahmedabad. The aircraft, carrying 242 people, including passengers and crew, went down in a densely populated residential area near the airport on Friday morning.

The ill-fated flight, AI-147, issued a distress mayday call moments after take-off, indicating a severe technical malfunction. However, contact with air traffic control was lost within seconds. According to data from Flight Radar, the aircraft had only climbed to 625 feet (190 meters) before disappearing from radar.

Impact Site: Doctors’ Hostel in Chaos

The aircraft tragically came down on a doctors’ hostel, part of a residential medical complex near the airport vicinity. Eyewitnesses reported hearing a deafening explosion, followed by plumes of black smoke rising from the crash site. Emergency services, including fire brigades, NDRF (National Disaster Response Force) units, and paramedics, rushed to the scene within minutes.

Local police confirmed that several buildings, including the hostel, have suffered severe structural damage. Preliminary reports suggest that casualties are expected both from onboard passengers and ground residents. Rescue operations are ongoing, with authorities working tirelessly to extricate survivors trapped under debris.

Statements by

Air India spokesperson Mr. Rajesh Mehta expressed deep sorrow over the incident, stating:
“This is a dark day for Air India and the entire nation. We are working in coordination with local authorities and emergency responders. Our primary concern at this moment is the safety and well-being of the passengers, crew, and residents affected by this tragedy.”

The Directorate General of Civil Aviation (DGCA) has initiated a full-scale investigation into the cause of the crash. Investigators from the Aircraft Accident Investigation Bureau (AAIB) have been dispatched to Ahmedabad to analyze flight data, black box recordings, and technical logs of the aircraft.

Possible Cause: Technical Failure Suspected

While it is too early to speculate on the definitive cause of the crash, aviation experts have pointed towards a potential critical systems failure. Witness accounts mention an unusual engine sound and visible flames from the aircraft’s rear moments before the crash. The mayday call issued by the cockpit crew further indicates that a severe malfunction was detected immediately after take-off.

This particular aircraft, a Boeing 787-8 Dreamliner, is known for its advanced fly-by-wire systems and safety mechanisms. The aircraft underwent a routine maintenance check earlier this week, with no irregularities reported, according to Air India’s maintenance records.

Rescue & Relief Efforts

As of now, over 40 fire tenders and multiple ambulances are on-site. Rescue teams are battling fire and thick smoke to carry out search and evacuation efforts. Local hospitals, including Civil Hospital Ahmedabad and Sterling Hospital, have been put on high alert to receive casualties.

The Gujarat Chief Minister, Shri Bhupendra Patel, has directed all state emergency services to assist in rescue operations and ensure immediate medical attention to the injured. In a statement, he said:
“We stand united in this hour of grief. Our priority is to save every life possible and provide support to the affected families. A high-level inquiry will be conducted to ascertain the cause of this tragic accident.”

Prime Minister Narendra Modi, expressing deep grief over the incident, tweeted:
“Extremely saddened by the Air India crash in Ahmedabad. My thoughts are with the families of those who lost their lives. Prayers for the injured. All necessary assistance is being provided at the crash site.”

The airline has also set up a special assistance cell at Ahmedabad Airport to facilitate information dissemination and provide support to the relatives of passengers onboard AI-147.

Global Response and Safety Review

The crash has reignited concerns over the safety protocols of long-haul flights originating from Indian airports. The Ministry of Civil Aviation has assured a comprehensive safety audit of Air India’s entire fleet in the coming days.

Boeing, the aircraft manufacturer, has released a brief statement expressing condolences and has offered full technical assistance to Indian aviation authorities during the investigation.

three critical objectives

As the nation mourns, authorities are focused:

  1. Search and Rescue: Ensuring every trapped individual is rescued.
  2. Medical Aid: Providing immediate medical care to the injured.
  3. Investigation: Determining the root cause of the crash to prevent future tragedies.

Empowering Success: Vigor Accounting and Consultancy’s Journey of Business Excellence in the UAE

Vigor Accounting and Consultancy

In a country filled with opportunity yet layered in complexity, Vigor Accounting and Consultancy was founded to simplify the journey of starting and running a business in the UAE. Established in 2018, Vigor is more than a consultancy. It’s a complete entrepreneurial ecosystem designed to guide, support, and scale startups and enterprises alike.

The Foundation: From Shared Struggles to Shared Vision

The foundation for Vigor began in 2017, when Maurice DSilva, founder of Vigor Accounting and Consultancy as a seasoned entrepreneur with a global business background, tried launching a company in Dubai. He quickly discovered the challenges buried in the business setup process. Unclear procedures, legal red tape, scattered service providers, and a lack of cohesive support.

Around the same time, Maurice Dsilva connected with like-minded Mr.Anees Ali an FTA-approved tax agent and expert in finance, taxation, and accounting together they co-founded Vigor Accounting and Taxation. Anees Ali having technical depth and a strong command over UAE financial regulations, made him the ideal partner to complement Maurice Dsilva’s operational and strategic strengths.

What made their partnership powerful wasn’t just their expertise, It was their shared mindset. Both believed that entrepreneurship should be accessible, streamlined, and supported. They envisioned a platform that didn’t just offer services, but truly walked alongside entrepreneurs from day one.

By 2018, that vision became Vigor Accounting and Consultancy paired with a full-service business center in Dubai. Together, Maurice Dsilva and Anees Ali built a structure that could help others avoid the obstacles they once faced and empower them instead.

From Experience to Empowerment

When VIGOR first entered the UAE market, we did so with a vision which was to create a business consultancy that truly understood the local landscape. But the path was far from straightforward. In those early days, we faced the same roadblocks that many entrepreneurs still encounter today: unclear licensing structures, ever-changing tax regulations, and a lack of integrated tools built for UAE-specific compliance. “It felt like you had to piece everything together yourself,” recalls Maurice DSilva“. We knew we had to build something better.

The turning point came when we stopped thinking like service providers and started acting like partners. As Anees Ali, puts it: “We weren’t here to hand over a license and walk away. We wanted to stand beside our clients, from the first signature to long-term growth”.

That mindset led to “Turn your struggle into a system, so others don’t have to struggle”. Over the years, Vigor Accounting and Consultancy grew into a full-scale consultancy offering end-to-end support for businesses of all sizes. From company formation and PRO services to tax registration, ESR compliance, goAML, and payroll, we built a structure that eliminates guesswork.

Our accounting and bookkeeping services ensure every file, figure, and forecast is aligned with FTA standards. And at the core of this transformation is VBOOKS. Our cloud-based accounting software developed specifically for the GCC countries. It gives businesses real-time visibility into their finances, automated compliance features, and clean, audit-ready reports.“It’s the tool we wish we had when we started. and now, it’s helping our clients stay ten steps ahead” says Maurice Dsilva.

What began with a few hard lessons has become a platform of clarity, support, and local expertise. Today, Vigor Accounting and Consultancy stands as a trusted guide for entrepreneurs and established companies alike, helping them not just set up, but scale smartly, operate legally, and grow sustainably.

With a team of skilled professionals who live and breathe the intricacies of UAE business law, Vigor ensures that every client is not just covered but truly empowered. “I realized if I could make it easier for even one person to start their business here, the effort would be worth it”, Maurice Dsilva shares.

Helping others do it better.

What sets Vigor apart isn’t just what it offers, it’s how it thinks. Rather than treating business setup as a one-time transaction, VIGOR sees entrepreneurship as a continuous journey.

We believe that every great business deserves a smooth start and a strong foundation. What began as our own journey through uncertainty has shaped a company that now empowers others with clarity, confidence, and expert support.

Whether you’re setting up your first venture or expanding into new territory, our team is here to guide you, backed by real experience, deep regulatory knowledge, and tools like VBOOKS that are built for the UAE. Because when you partner with Vigor Accounting and Consultancy, you’re not just getting a service, you’re gaining a team that’s committed to your success, from start to scale.

Rising Director Gurpreet Singh: From Amritsar Roots to Creative Heights in Chandigarh at Just 27

Gurpreet Singh

Chandigarh, India: In an industry often dominated by big names and larger-than-life personalities, emerging director Gurpreet Singh stands out not only for his youthful energy but for his remarkable body of work that speaks volumes at just 27 years of age. Originally from Amritsar, Punjab, Gurpreet Singh has quickly become one of the most promising young talents in the Punjabi music and short film scene. Now based in Chandigarh, he continues to grow both creatively and professionally, already building a solid foundation for a long-term career in filmmaking.

Humble Beginnings in Amritsar

Gurpreet Singh was born and raised in Amritsar, a city known for its rich culture, history, and art. While many aspiring directors struggle to find a voice early in their careers, Gurpreet had clarity about his passion from a young age. Inspired by music videos and the visual language of cinema, he began experimenting with the camera and storytelling techniques during his teenage years. What started as a curiosity quickly evolved into a passion, and soon, into a career.

His decision to shift base from Amritsar to Chandigarh was driven by the need to be closer to opportunities. Chandigarh, with its growing entertainment ecosystem and production houses, offered him the creative environment and exposure he needed to thrive.

Breakthrough in Punjabi Music Industry

Gurpreet’s entry into the music video space came at a time when Punjabi music was experiencing a boom in digital popularity. His keen sense of storytelling and visual aesthetics helped him stand out in a competitive industry. One of his earliest works, “Teri Marzi”, marked his arrival as a director to watch out for. The song, which featured him as the creative mind behind the camera, received appreciation for its emotional depth and crisp execution.

Over time, Gurpreet went on to direct multiple music videos, working with various artists and styles. His portfolio today includes hits like:

  • “Ik Din Avega Mudke” – A soulful track performed by Gurpreet himself, focusing on themes of love, loss, and reunion.
  • “Legend Group” by Gavy Buttar – A high-energy number featuring strong visual narratives.
  • “Suit” by Vicky Singh – A fashion-forward music video showcasing modern Punjabi aesthetics.
  • “Reality” by Gagan Mangat – A concept-driven track portraying real-life struggles and ambition.
  • “Mutiyaar” by J Deep – A cultural tribute to the traditional Punjabi woman, vibrant and emotionally rich.
  • “Ishq Awalla” by Mani Teji – A romantic ballad that gained attention for its clean, heartfelt visuals.
  • Another version of “Suit” directed by Gurpreet Singh, which reinforced his reputation as a reliable and innovative director.

Each video reflects his versatility—whether it’s romance, heartbreak, swag, or social message, Gurpreet adapts his visual language to fit the story being told.

A Bold Leap into Short Films

In 2025, Gurpreet took a significant leap forward in his career by directing a short film titled “Toar Parahuneya Di”. Released on his own YouTube channel, Mittran Da Tashan, the film explores the dynamics of rural Punjabi youth and their evolving relationships with identity and pride. The film was praised for its simplicity, strong narrative, and natural performances—hallmarks of Gurpreet’s storytelling style.

This short film marked Gurpreet’s transition from music videos to more serious cinema. It was also a testament to his ability to produce high-quality content even with limited resources, thanks to his understanding of pacing, visuals, and emotion.

Mittran Da Tashan: A Platform for Talent and Culture

Gurpreet Singh is not just a director—he is also an entrepreneur in the digital space. His YouTube channel, Mittran Da Tashan, serves as both a showcase for his own work and a platform for promoting new artists, actors, and musicians. In an era where content creation is democratized, this initiative helps bridge the gap between underground talent and mainstream visibility.

The channel has become a go-to hub for viewers who appreciate Punjabi culture, storytelling, and authentic visuals. From comedy sketches to music videos and short films, Gurpreet’s vision is to offer content that connects with audiences while nurturing the next generation of storytellers.

A Settled Artist at 27

While many creatives in the industry are still searching for their big break in their late 20s, Gurpreet Singh has already built a name for himself. At just 27 years old, he is not only well-settled but also regarded as a dependable and consistent creative professional. He continues to live and work out of Chandigarh, managing shoots, editing work, content planning, and collaborations—all while expanding his network and exploring future formats like feature films and web series.

His journey is a reminder that with the right mix of hard work, self-belief, and creative integrity, it is possible to rise in a highly competitive field—even without backing from major studios or big production houses.

What Lies Ahead?

Looking forward, Gurpreet Singh aims to step into longer storytelling formats, including web shows and full-length feature films. With his grounded approach, technical knowledge, and deep understanding of Punjabi audience sensibilities, he’s poised to contribute meaningfully to regional as well as national cinema.

As new platforms emerge and audiences become more accepting of diverse content, artists like Gurpreet represent the future of Indian storytelling—rooted in tradition, yet global in appeal.

For those who want to experience his work, Mittran Da Tashan on YouTube remains the best window into his evolving creative world

MOM Care Founder Mrs. Nidhi Goyal Honoured with the Bengal Business Excellence Award 2025 for Best Emerging E-Commerce Brand for Newborn Baby & Kids

Mrs. Nidhi Goyal

Kolkata, July 2025 — A remarkable evening celebrating innovation and impact across Bengal’s business landscape saw Mrs. Nidhi Goyal, Founder of MOM Care, receiving the Bengal Business Excellence Award 2025 in the category of Best Emerging E-Commerce Brand for Newborn Baby & Kids. The prestigious award ceremony, organized by PrestigeSphere PR, brought together entrepreneurs and changemakers from across the state to recognize excellence in business, leadership, and social impact.

The glittering ceremony took place at one of Kolkata’s top five-star venues and was headlined by renowned actress Srabanti Chatterjee, who graced the event as the Chief Celebrity Guest. She personally handed out the awards to all honorees, including Mrs. Goyal, whose journey has been both inspiring and purpose-driven. Anupam Halder, the Guest of Honour, also addressed the audience, emphasizing the importance of supporting homegrown ventures that serve meaningful causes.

The event was powered by SpinCare, Kolkata’s leading laundry and dry-cleaning brand, as the Title Sponsor. A strong network of partners lent their support to the evening, ensuring its success and broad reach across media:

Radio Partner: 91.9 Friends FM TV Media Partner: 24Hrs TV Channel Digital Media Partner: Anandabazar.com Styling Partner: The Cosmos Event Partner: Eventmas These partnerships ensured that the stories of Bengal’s leading businesses were not just told—but celebrated.

Among the awardees, Mrs. Nidhi Goyal stood out for her dedication to serving one of the most delicate and meaningful customer segments—new-borns, infants, and toddlers—through her fast-growing brand MOM Care.

MOM Care: Empowering Parents, Nurturing Futures

With a vision rooted in care, compassion, and quality, MOM Care is emerging as a leading e-commerce brand for baby products in India. The brand was co-founded by Nidhi and Rohit Goyal, a passionate husband-wife duo, with a singular mission: to empower parents and provide new-borns with the safest, most nurturing start to life.

MOM Care’s motto, “Empowering Parents, Nurturing Futures”, perfectly captures its soul. The company is not merely about selling baby products—it’s about simplifying parenthood and enhancing the early experiences of childhood through thoughtfully designed solutions.

“Our goal has always been to support parents in their beautiful but challenging journey of raising children,” shares Mrs. Goyal. “We wanted to create a brand that genuinely understands a mother’s concern, a father’s care, and a baby’s comfort.”

Designed for Love and Built for Safety

From baby pillows, feeding accessories, and bathtubs to baby-proofing essentials, MOM Care’s product range reflects attention to detail, innovation, and safety. The team is constantly researching, designing, and improving every product to ensure it serves a real purpose in modern parenting.

Quality, durability, and functionality are non-negotiables for the MOM Care team. Each item undergoes stringent quality checks to meet the highest safety standards, ensuring peace of mind for parents and comfort for babies.

Whether it’s the ergonomic baby bath tubs designed to support infants or the specially crafted sleeping pillows that ensure healthy posture, MOM Care’s offerings are loved by thousands of parents across India for their utility and aesthetic appeal.

A Team Fueled by Purpose

At the heart of MOM Care is a dedicated team led by the visionary founders, Nidhi and Rohit Goyal. While Rohit brings strategic business acumen, Nidhi embodies the empathetic spirit of the brand. Together, they’ve built a company culture that values innovation, transparency, and customer-first thinking.

“We never compromise on trust. Every MOM Care product is something I’d feel safe using for my own child,” says Mrs. Goyal, emphasizing the brand’s human touch.

Their e-commerce operations are efficiently streamlined to ensure timely delivery, hassle-free shopping, and responsive after-sales service—critical elements for first-time parents.

A Recognition That Inspires Further Growth

Being awarded the Best Emerging E-Commerce Brand for Newborn Baby & Kids at the Bengal Business Excellence Award 2025 is a significant milestone for MOM Care. It represents more than just a business achievement—it validates the Goyals’ mission to positively impact young families.

Mrs. Goyal, upon receiving the award, said, “This recognition means the world to us. It’s a reminder that when your work is driven by purpose and passion, the results speak for themselves. We dedicate this award to every parent who believed in MOM Care and every child who used our products.”

The honour also inspires the brand to continue innovating and expanding its product offerings, aiming to serve millions of Indian parents in the years to come.

Looking Ahead

The Bengal Business Excellence Award 2025, brought to life by PrestigeSphere PR, stood as a celebration of transformative entrepreneurs like Mrs. Nidhi Goyal who are not only building successful brands but also touching lives in meaningful ways. With the support of SpinCare and other partners, the event created a lasting platform for stories of purpose, care, and progress to shine.

MOM Care’s journey is only just beginning—but it already carries the promise of nurturing a better, safer, and more joyful world for the next generation.

To discover more about MOM Care and their range of baby essentials, visit their online store and experience the thoughtful difference that every parent deserves. https://momcare.co.in/

Shalini Sen’s Cocreate Network Crowned ‘Best Creative Agency of Bengal’ at Bengal Business Excellence Award 2025

Shalini Sen

Kolkata, July 2025 — In a night that celebrated innovation, leadership, and entrepreneurial excellence, Shalini Sen, the dynamic founder of Cocreate Network, was honoured with the Bengal Business Excellence Award 2025 in the category of Best Creative Agency of Bengal. The grand event, curated by PrestigeSphere PR, brought together Bengal’s most inspiring entrepreneurs, industry leaders, and creative visionaries.

Held at one of Kolkata’s finest five-star venues, the award ceremony was elevated by the presence of Bollywood and Bengali cinema icon Srabanti Chatterjee, who attended as the Chief Celebrity Guest and personally presented the awards to all recipients. Also gracing the evening was Anupam Halder as the Guest of Honour, whose remarks underscored the growing importance of innovation-driven entrepreneurship in today’s fast-paced world.

The event was made possible through strategic partnerships, led by SpinCare—Kolkata’s leading premium laundry and dry-cleaning brand—as the Title Sponsor. Several other key collaborations ensured an unforgettable evening:

  • Radio Partner: 91.9 Friends FM
  • TV Media Partner: 24Hrs TV Channel
  • Digital Media Partner: Anandabazar.com
  • Styling Partner: The Cosmos
  • Event Partner: Eventmas

Together, they amplified the impact of the event across platforms, recognising individuals and enterprises creating change through vision and value.

Among the shining stars of the evening was Shalini Sen, whose brainchild, Cocreate Network, has swiftly risen to become one of Bengal’s most admired creative agencies.

The Story Behind the Vision

Founded by Shalini Sen, Cocreate Network is not just another marketing firm — it’s a hub of creative intelligence, brand storytelling, and strategic content ideation. Under her leadership, the agency has championed a collaborative, hands-on approach to content marketing, working as true partners with clients to deliver tailored creative solutions.

At the heart of Cocreate Network is a belief in co-creation — a philosophy that brings clients into the creative fold, ensuring that the brand’s voice is reflected with authenticity, impact, and consistency. The agency blends content strategy, storytelling, video production, web development, influencer marketing, and conceptual branding into seamless, result-oriented campaigns.

“We don’t outsource creativity. We’re involved from scratch to finish,” says Shalini. “Every piece of content that goes out — whether it’s a high-budget video commercial or a single Instagram post — carries our personal touch. We care about every frame, every word, and every pixel.”

Collaborating with Iconic Brands

What sets Cocreate Network apart is not just its services, but its clientele — a testament to the trust and credibility the agency has earned in the industry. Over the years, the agency has collaborated with some of India’s most beloved and respected brands, including:

  • Reliance Smart Bazaar
  • Mio Amore
  • Emami Healthy & Tasty
  • Emami Boroplus
  • Emami Kesh King
  • Cookme Spices
  • Mukharochak Snacks
  • Sugar Cosmetics
  • Quench Botanics
  • Sugar Pop
  • PS Group
  • ABP Digital
  • ABP Weddings

Each partnership reflects the agency’s ability to craft meaningful, effective campaigns that not only connect with consumers but also solve complex business challenges.

The Driving Force: Shalini Sen

A visionary in the truest sense, Shalini Sen has seamlessly merged artistic flair with strategic insight. With a background rich in communication, design thinking, and brand development, she brings more than just expertise—she brings a mindset that challenges convention and fuels innovation.

Under her guidance, Cocreate Network has become known for producing content that resonates deeply—be it a viral reel, an immersive web experience, or a powerful campaign narrative. Shalini’s leadership is both empathetic and driven, making her a role model for aspiring creative professionals and entrepreneurs.

Her hands-on involvement in each project, commitment to quality, and dedication to her team have helped shape a workplace culture that thrives on collaboration, curiosity, and bold ideas.

A Recognition Well Earned

Receiving the Bengal Business Excellence Award 2025 is not just a personal achievement for Shalini, but a moment of celebration for the entire creative community of Bengal. It reinforces the idea that creativity, when combined with consistency and strategic thinking, becomes a powerful tool for business transformation.

Speaking after receiving her award, Shalini said, “This honour is a reflection of every idea brainstormed, every campaign crafted, and every late night spent perfecting our vision. I share this with my incredible team and all the brands that believed in us.”

Celebrating Excellence, Elevating Bengal

The Bengal Business Excellence Award 2025 stood as a beacon of recognition for leaders across diverse sectors. With the support of PrestigeSphere PR, the presence of Srabanti Chatterjee, and the backing of brands like SpinCare, the event successfully spotlighted game-changers like Shalini Sen who are redefining Bengal’s business narrative through innovation and integrity.

To explore more about Cocreate Network or collaborate on a brand transformation journey, connect with them and experience the power of creativity that delivers results. https://cocreatenetwork.com/