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Fertilizer sales increased despite  erratic  monsoon 

By
Team Happen Recently
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 Fertilizer subsidy, which stood at Rs 81,124.33 crore in 2019-20, increased to Rs 1,27,921.74 crore in 2020-21, Rs 1,53,758.10 crore in 2021-22 and Rs  2,51,339  crore  .35 crore by  2022-23, while it is  editorial budget.  at Rs 1,75,099.92 crore for the current financial year. 

 According to  industry data,  erratic  monsoons  could impact tractor sales, which fell  3.8% during April to October 2023 compared to April to October 2022 (from  June, 2023).  11 lakh to 5.88 lakh units). However, fertilizer sales are increasing, with corresponding annual growth of 7.5% for urea, 17.9% for diammonium phosphate  (DAP) and  6% for potash  (MOP).  .  ), 5.4%. for simple superphosphate and 22.7% for complexes containing  variable  proportions of nitrogen (N), phosphorus (P), potassium (K) and sulfur (S).  “Sales this kharif season have been good (sowing  from  May to July and harvesting  from  September to October), but we are not sure  whether it will translate to  actual  consumption  in the fields. , to what extent?  

 A clear picture will  emerge  only in March, towards the end of the rabi season (sowing from October to December and harvesting from March to  April),”  N. Suresh Krishnan,  president,  Fertilizer Association of India  (FAI) .  

 Fertilizer sales increased despite  erratic  monsoon 

 Fertilizer subsidy, which stood at Rs 81,124.33 crore in 2019-20, increased to Rs 1,27,921.74 crore in 2020-21, Rs 1,53,758.10 crore in 2021-22 and  2  at Rs  1,75,099 crore. Rs.92  crore for the current financial year. 

  The prices  of imported ammonia and phosphoric acid (intermediate for DAP) also reached 1,575 USD/ton in April 2022 and 1,715 USD/ton in July-September 2022, respectively.  According to  industry data,  erratic  monsoons  could impact tractor sales, which fell  3.8% during April to October 2023 compared to April to October 2022 (from  June, 2023).  11 lakh to 5.88 lakh units). However, fertilizer sales are increasing, with corresponding annual growth of 7.5% for urea, 17.9% for diammonium phosphate  (DAP) and  6% for potash  (MOP).  .  ), 5.4%. for simple superphosphate and 22.7% for complexes containing  variable  proportions of nitrogen (N), phosphorus (P), potassium (K) and sulfur (S). “Sales this kharif season have been good (sowing  from  May to July and harvesting  from  September to October), but we are not sure  whether it will translate to  actual  consumption  in the fields. , to what extent?  N. Suresh Krishnan, president of the Fertilizer Association of India (FAI), said: “A clear picture will emerge only in March,  near  the end of the rabi season (sowing from October to December and harvesting from March to April). Express delivery  in  India. 

 This year’s southwest monsoon is erratic. Although  precipitation  was  5.6% below  the historical average (technically  “normal”)  for the entire season (June-September), it was poorly distributed over time. (shortage in June and August) and spatially (below average in eastern Uttar Pradesh, Bihar). , Jharkhand, West Bengal, Assam, Karnataka,  Western  Maharashtra and Marathwada). The northeast monsoon season (October-December) also recorded an average light rainfall to date of 11.5%. 

 Krishnan points out that international fertilizer and raw material prices have fluctuated significantly over the past year and beyond. 

  DAP  import  spot  prices, which peaked between $950 and $960 per ton in July 2022, fell to $440 a year later, before  rising  to the current level of $595.  Imported  ammonia and phosphoric acid (intermediate for DAP)  prices  also reached $1,575/tonne in April 2022 and $1,715/tonne in July-September 2022, respectively. These have  fallen  to $285 and  875 USD  in July-August 2023,  then  only  rebounded  to  600 USD  and  985 USD  respectively. 

  Agronomists  consider the ideal N:P:K  fertilization  ratio for Indian soil to be 4:2:1.  In contrast,  the actual ratio during the 2023 kharif season is  pegged  at 10.9:4.9:1. The industry attributes the nutritional imbalance to higher MRP of potassium-containing fertilizers, leading to sales of  Sales of their products  decreased.  

For more information visit at https://happenrecently.com/zepto/?amp=1

Ambitious initiative by Indian  civil  aviation:  66 airports  reach  100% green energy,  paving the way towards  carbon neutrality 

By
Team Happen Recently
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  MoCA  also  advises future  Greenfield  airports  and relevant  state governments  to strive  towards carbon neutrality  and  net zero emissions, focusing on  the  use  of green energy.  

 The Ministry of Civil Aviation (MoCA) has  taken key  initiatives to  enhance  carbon neutrality and achieve net zero carbon emissions at  Indian airports. 

 This involves  standardizing  the  carbon accounting  and  reporting  framework for Indian airports. Airport operators with scheduled operations are encouraged to assess and map  the  carbon  footprint of  their respective airports,  gradually moving towards  carbon neutrality and net zero emissions.  MoCA  also  advises future  Greenfield  airports  and relevant  state governments  to strive  towards carbon neutrality  and  net zero emissions, focusing on  the  use  of green energy.

 Thanks to  these concerted efforts  of  the Modi government, airports  like  Delhi, Mumbai,  Hyderabad  and Bengaluru have  achieved  Level 4+  certification from  Airports  Council  International  (ACI),  marking  a neutral achievement  their  carbon.  66 Indian airports are  currently running 100%  on  green energy. 

Minister  of Civil Aviation,  General (Dr.) V.K.  Singh  (retired), was  informed in  writing to reply  to a question  asked  in the Rajya Sabha. Singh also  emphasized  that there are currently 14 airports in the country operating  in the form of public-private partnership  (PPP). These  airports are  leased by the Airports Authority of India  (AAI) with an aim to improve  airport infrastructure and facilities by leveraging  efficiency and  private sector  investments. Revenue  from these leased airports is  then  reinvested by AAI to  promote  airport infrastructure  development  nationwide.  

 For more  information,  visit at https://happenrecently.com/zepto/?amp=1

Oxineer (Desh Ka Neer) A Brand Of Saintley Sonne India Pvt. Ltd. Lights Up Shoppers Stop Diwali Offer Program at Gaur City Mall, Noida.

By
Team Happen Recently
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Oxineer

In a radiant celebration of Diwali opulence and festive fervor, Oxineer (Desh Ka Neer) A Brand Of Saintley Sonne India Pvt. Ltd., the distinguished packaged drinking water brand, took center stage as the proud sponsor of the Shoppers Stop Diwali Offer Program in Gaur City Mall, Noida. The event, marked by the shimmering presence of Oxineer’s commitment to excellence, witnessed a star-studded affair with Gaurav Kaushik, Deputy Chairman of MSME, gracing the occasion as the esteemed chief guest.

The Diwali Offer Program, bathed in the glow of festive lights, became a testament to Oxineer’s dedication to enhancing the shopping experience with premium packaged drinking water. The event unfolded with the vibrant energy of the festival, as Gaurav Kaushik, a prominent figure in the MSME sector, shared insights and added a touch of significance to the celebration.

Oxineer’s association with the Shoppers Stop Diwali Offer Program goes beyond sponsorship, echoing the company’s commitment to quality and health. With a legacy dating back to its establishment in 2015, Oxineer has consistently delivered premium packaged drinking water, addressing the crucial issue of water-related diseases in India. The company’s meticulous manufacturing process and ISI certification were highlighted during the event, reaffirming Oxineer’s dedication to delivering the best in hydration.

The dynamic duo of Oxineer, represented by CEO and Founder, Deepak Kumar, and Director, Soni Singh, added their distinguished presence to the celebration. Deepak Kumar reinforced the company’s vision to be a premier service provider, focusing on high-end strategic solutions, while Soni Singh showcased Oxineer’s dedication to values such as teamwork, transparency, environmental friendliness, integrity, and a commitment to quality over quantity.

The shimmering Diwali celebration was elevated with the sparkling presence of Gaurav Kaushik, whose role as Deputy Chairman of MSME added a touch of prestige to the event. His association with the Shoppers Stop Diwali Offer Program emphasized the alignment of Oxineer’s commitment to purity and quality with the festive ethos, creating a seamless blend of tradition and modernity.

In conclusion, the Shoppers Stop Diwali Offer Program, sponsored by Oxineer, not only added a sparkle to the festive shopping extravaganza but also created awareness about the importance of pure and safe drinking water. The event left an indelible impression on all attendees, marking a new milestone in the synergy of festive grandeur and health consciousness, with Oxineer leading the way in promoting the essence of purity through its premium packaged drinking water.

Mubin Ul Haider : A Journey of Education, Entrepreneurship, and Success

By
Team Happen Recently
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Mubin Ul Haider

Mubin Ul Haider’s life story is a testament to the power of determination, education, and entrepreneurial spirit. Born in Dhaka, Bangladesh, Mubin embarked on a remarkable journey that led him to become a successful business owner and a committed student. From his early education in Bangladesh to his current pursuit of a Doctor of Jurisprudence, Mubin’s story is one of resilience, hard work, and continuous learning.

Educational Pursuits: At the age of 16, Mubin left his home country and enrolled at Aligarh Muslim University in India, where he earned his Bachelor of Commerce with Honours in 1996. Alongside his academic pursuits, Mubin completed certificates in Entrepreneurship and Accountancy and Information Technology. His academic excellence earned him admission to the Queensland University of Technology in Australia, where he completed his Master of Business Administration (MBA) in 1999. Not stopping there, Mubin went on to attain a Master of Information Systems (MIS) from Griffith University in 2001.

Professional Ventures: Mubin’s journey in Australia also marked the beginning of his professional career. While completing his studies, he worked part-time in service stations, showcasing his commitment to hard work and determination. His career took a significant turn when he served as the Store Manager for 7-Eleven Queen Street Mall, overseeing three convenient stores in the CBD with remarkable sales figures.

Transitioning to the banking sector, Mubin joined Suncorp Bank Ltd in 2001, where he excelled in various roles, including Sales and Service Consultant. During his tenure, he completed courses on Call Centre Relationship Management and Banking Service Excellence, further enhancing his skills and knowledge.

Entrepreneurial Ventures: Mubin’s entrepreneurial spirit shone through as he ventured into the business world. Starting with the purchase of 7 Eleven Service Station Riverhills in 2002, he later acquired and managed several other 7-Eleven stores, including Aurora, Elizabeth Street, and Adelaide East. Each venture brought its own set of challenges, but Mubin navigated them with strategic acumen.

Not limited to the convenience store business, Mubin seized an opportunity to purchase a Nandos franchise in Paddington in 2013. Under his management, the business flourished, eventually being sold in 2016.

Impactful Leadership: Throughout his entrepreneurial journey, Mubin Ul Haider has made a significant impact, employing over 400 staff members and achieving an annual turnover exceeding 10 million dollars between 2010 and 2016. His leadership and dedication to fostering a positive work environment have left a lasting legacy.

Continued Learning: Mubin’s commitment to education didn’t end with his business successes. Currently pursuing a Doctor of Jurisprudence (Juris Doctor) from the University of Southern Queensland, he continues to exemplify the importance of lifelong learning.

Beyond the realm of convenience stores and fast food, Mubin Ul Haider’s entrepreneurial spirit extends to other ventures. Notable among them is HSC Legal, a law firm showcasing his foray into legal services. His commitment to education is further demonstrated by Global Migration Star, a company dedicated to global education and migration. Additionally, Max Event Australia reflects his involvement in event management, rounding out a diverse and dynamic business portfolio.

Mubin Ul Haider’s story is an inspiration for aspiring entrepreneurs and students alike. From his humble beginnings in Bangladesh to his current pursuit of legal education in Australia, Mubin’s journey reflects the transformative power of education, hard work, and a persistent pursuit of one’s goals.

Website = https://www.mubinulhaider.com.au

LinkedIn = https://www.linkedin.com/in/mubinulhaider?originalSubdomain=au

India’s Aditya  mission begins solar wind research, shares first photo  

By
Team Happen Recently
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The space agency also shared an image  depicting  the  change in  energy  of the number of protons  and alpha  particles  captured by the new payload.  

 New Delhi: Aditya L1, India’s ambitious  solar research mission, took  a giant  step forward today  and has now started observing  the  solar  wind.  The Indian Space Research  Organization  (ISRO), sharing the  development,  said  the Aditya Solar  Wind  Particle Experiment (ASPEX) payload  on  the satellite has commenced  operations and is  functioning  normally. 

 ASPEX  consists of  two  instruments:  the Solar  Wind  Ion Spectrometer (SWIS) and STEPS  (Superthermal  and Energetic Particle Spectrometer). While STEPS  became operational  on September 10, the SWIS  tool  was activated on Saturday and  showed  optimal performance, ISRO said.  The space agency also shared an image on X (formerly Twitter)  illustrating  the energy  change  in  the number of protons  and alpha  particles  captured by the new payload. 

  The mission  took  off from Sriharikota in Andhra Pradesh on September 2.  The main  objectives of  the  mission include  studying  the physics of  the  solar corona and its heating mechanism,  acceleration of  the solar  wind, coalescence The composition  and dynamics of the solar atmosphere,  the distribution of the  solar  wind,  and temperature  anisotropy. ,  and  the origins  of  coronal mass ejections (CMEs)  and  near-Earth space weather  and  explosions.  

  Other  projects  underway in India  include a human spaceflight program that aims to  send  astronauts into orbit for the first  time,  possibly by 2025. 

  For more  information,  visit at https://happenrecently.com/zepto/?amp=1

ISRO  returns the  Chandrayaan-3  booster  module to  Earth  orbit 

By
Team Happen Recently
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 This reflects ISRO’s  preparations  for future missions that  require  spacecraft to not only  successfully  land  on the  Moon  but also take off from  there  and  return  to Earth.  The Indian  space agency is  about  to  return  samples  from the  Moon  or  meet  Prime Minister Narendra  Modi’s goal  of  sending Indians to the Moon  by 2040.  Propulsion  module used to  transport  the  Lunar Lander  moon for  the  Chandrayaan-3 mission has been  returned  to  orbit around  Earth, the Indian Space Research  Organization  (Isro) announced on Tuesday.  

 The propulsion module will remain in orbit around  Earth for  one  year.  

 This experiment, which began with the first  orbital pass  on October 9, helped Isro plan and execute  the return orbit  to Earth.  Although  the space agency has successfully  put  spacecraft  into  orbit around the  Moon  three times, this is the first time it has  reported anything.  

 This,  along with  the  Hop  experiment conducted  towards  the end of  the  life of the Chandrayaan-3 lander,  provides insight into Isro’s preparations  for future missions that  require the spacecraft to not only land successfully  took off  on the  Moon  but also  had to  take off from  there  and make  the return route  to Earth.  

 The current experiment is also the first time the space agency has demonstrated a  gravity-powered flight  not around Earth but  around  another celestial body.  Gravity-assisted  flyby is a technique  in which the  gravity of a planet or celestial body is used to redirect,  accelerate,  and  launch  a spacecraft  toward  Earth.  

 The experiment  also helped Isro test software  capable of planning  such  an operation. Returning  the propulsion module  to Earth  not only  prevents it  from  falling to  the  Moon  at the end of its life, but also  prevents it  from entering geostationary orbit and colliding with other satellites.  “Taking into account  fuel availability and the  estimated  safety  of the  GEO  spacecraft, an  optimal  return trajectory  to Earth is  designed for October 2023,” the space agency said. 

  The first  maneuver  of the propulsion module was performed on October 9, increasing the orbit around the  Moon from 150 km  to 5,112  km. This  increases  the time it takes the spacecraft to  orbit  the moon from 2.1 hours to 7.2 hours. Another  maneuver  was  carried out  on October 13 to increase the orbit to 1.8  lakh  x 3.8  lakh  km. The propulsion module  circled  the  Moon  four times before  leaving  its sphere of influence on November 10. 

  Currently,  the propulsion module  orbits  the Earth at an altitude of about 1.54 lakh km, reaching  an  altitude of 1.15  lakh km  at its  closest point.  The orbit is  about  13 days.  “According to  current  orbital forecasts,  there is no threat  from  close approach  to an active satellite  orbiting  Earth,”  the space agency said. 

  The payload  on  the propulsion module, called SHAPE, will continue to conduct spectroscopic  studies  of  Earth’s  atmosphere from its new orbit. The payload  is  designed to try to pick up signals that will help scientists understand  signs  of life on  planets  other  than  our solar system.  

For more information visit at https://happenrecently.com/zepto/?amp=1

Meta is betting on  India’s ‘Gen Z’  Instagram users to drive  the trend by  2024 

By
Team Happen Recently
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  The content  shared by  Indian  Instagram users  is expected to spark conversations around  career,  sports, gaming and fashion.  This is not surprising as  India leads  in terms of Instagram users globally.  

 Tech giant Meta is  looking  ahead  to 2024 and expects  India’s ‘Gen Z’  users to dictate global trends on Instagram.  “Generation Z”  is broadly defined as the demographic  group  of people born between 1996 and 2010.  Given  their  current age, they are  expected to be  social media  enthusiasts. Meta’s  Instagram is betting big on this demographic.  This expectation  of  setting trends and driving  conversations is not surprising.  India is  Instagram’s largest market to date. Figures released  by research firm Statista  earlier this year  indicate  that nearly  230 million (and counting) daily active users  come  from India,  followed by  the  United States  (143.35 million), Brazil (113.5 million) and Indonesia (89.15 million), countries that  track data. Graphics.  

  “The optimistic  and entrepreneurial spirit  of India’s Generation Z  stands out as they  enthusiastically  explore new interests and trends  in various fields.  Their dedication to  their  chosen  fandom  and commitment to self-improvement  is evident  through  this information.  And, while in many  ways, India’s  Gen  Z is  similar to their  peers around the world,  these trends also  reveal  specific areas where they are different and unique,”  ​​said  Paras Sharma,  Meta’s  director of  content  and  community partnerships  in India,  said.  in a  press release.  

  Instagram’s  Trend Talk survey indicates  that  43% of  respondents  hope that 2024 will mark  a milestone  in their  era of personal development,  a year  in which  they  invest in  growth and  your personal  development. More than  in  other countries,  Gen Z social media users  in India believe  that starting and running their own business is the best  way  to  make money.  

 Meta expects Indian users to drive the trend of “more content  on  life advice, more  daily  content and content  on  their  careers”. It involves  celebrities, athletes or even  other creative people. India’s Generation  Z  creates a buzz  on social  media that goes  beyond career  choices. The aspect of relatability also promotes  the  feeling  of  being  part of a “fandom”. Meta  claims that  India has the highest  proportion  of  avid  sports  fans  compared to Gen Z  in  other countries,  including  cricket and football, countries, clubs and  franchises, accounting for most conversations.  

 Meta  named  the Indian  cricket team,  Barcelona,  ​​​Real  Madrid, Royal Challengers  Bangalore  and Chennai Super Kings as the most  popular and  they expect  this to  continue in 2024.  Among the sports  highlights that  you are waiting for, let’s talk about  the next edition of the Indian Premier League T20  cricket.  tournament, the ICC T20  Cricket World Cup  and  the Africa  Cup of Nations.  Apart from  cricket, football and sports in general,  Meta  data indicates  that  BTS  Army,  Swifties, AR Rahman, Shreya  Ghoshal  and Anirudh  stand out. Just like  Minecraft, Fortnite, Call of  Duty  and Roblox  game  enthusiasts.  

 In other trends  expected to  gain momentum  in 2024, a third of  India’s  Gen Z Instagram users are turned off by  what many consider “poor meme taste”, with nearly  half  said they were  interested in do-it-yourself (DIY)  fashion.  and  have  a general interest  in  trying new  foods  and ingredients. 

  According to Meta, this insight  comes from a survey of  about 5,000 people  conducted by trend forecasting  company  WGSN  in collaboration  with  Instagram  in the US, UK, Brazil,  India  and  Korea.  Coverage focuses on Generation Z’s  perception of work, relationships, fashion, beauty, food and social  media  in the context of the  year ahead. 

 For more  information,  visit at https://happenrecently.com/zepto/?amp=1

S&P predicts  India  will  become  the third  largest economy by  2030  

By
Team Happen Recently
-

 In its Global Credit Outlook 2024, S&P  sees  GDP growth  of 6.4%  in the  financial  year  to  March 2024  (2023-24),  compared  with 7.2%  in the previous financial  year there. 

 India will become the  world’s third-largest  economy by 2030, S&P Global Ratings said on  Tuesday, projecting its  GDP growth  to reach 7%  in  the  2026-27  financial  year.  

 In its Global Credit Outlook 2024, S&P  sees  GDP growth  of 6.4%  in the  financial  year  to  March 2024  (2023-24),  compared  with 7.2%  in the previous financial  year there. 

 The growth rate will remain at  6.4%  in the next  financial year  (2024-25) before  increasing  to  6.9%  in the  following year  and  7%  in 2026-27, the  agency said.  

 “We  expect  India  to reach 7%  in  FY 2026-27. “India is  on track  to become the  third largest  economy by  2030  and we expect it  to  be the fastest growing major economy  over  the next three years,” S&P said.  India  is  currently  the  world’s  fifth largest economy  after  the US, China, Germany and Japan. 

  “The first  test will be whether India can become the next  great  global manufacturing hub,  which is a huge  opportunity. Developing a strong logistics framework will be key  to  transforming India from a services-dominated economy  to  a  manufacturing-dominated economy, he  said. 

  Unleashing labor  market potential will  depend  largely  on improving workers’ skills  and increasing  women’s  participation in the  labor market.  

 “Success in these two areas will  help  India  realize its demographic dividend,”  he  said.  S&P said  the  booming domestic digital market could also  drive the  expansion  of India’s  high-growth startup ecosystem  over  the next decade, especially in  the finance  and consumer  technology sectors. use.  

 In the  auto  sector, India is poised for  growth by leveraging  infrastructure,  investment  and innovation,  he  added.  

For more information visit at https://happenrecently.com/zepto/?amp=1

“Zha” – A Malayalam Bromantic Thriller Unveils the Unpredictable Dynamics of Friendship

By
Team Happen Recently
-
Zha

“Zha,” the latest Malayalam bromantic thriller directed by Girish P C Palam and produced by Rajesh Babu K Sooranad under VOC Media, offers a fresh perspective on friendship dynamics. The film explores the intricate balance between camaraderie and familial responsibilities, unveiling the challenges faced by a young individual torn between love for a friend and duty towards family.

Featuring a stellar cast, “Zha” stars Manikandan Achari and Nandu Anand in pivotal roles, supported by an ensemble including Santhosh Keezhattoor, Laxmi Priya, Rajesh Sharma, Shyni Sara, Ajitha, Vijayan Karanthoor, and others. Girish P C Palam, renowned for his work in theatre, brings his unique storytelling style to the film, promising audiences a captivating and thought-provoking cinematic experience.

The film’s logline sets the stage for an intriguing narrative: “After a long acquaintance through letters, Christy comes to meet his pen-pal Hari and becomes a liability to Hari and his family. When Christy, a victim of bipolar disorder, escapes from police custody after murdering his own father and visits Hari again after six years, his life becomes highly precarious.”

Adding depth to the storytelling is an emotive soundtrack featuring the voices of Vidyadharan Master, Vineeth Sreenivasan, Najim Arshad, P K Sunil Kumar, and Ganga. Composed by Rajesh Babu K Sooranad, the songs are penned by K Jayakumar, Balachandran Chullikkad, Sudhi, Ali Kozhikode, and Girish P C Palam, enhancing the emotional resonance of the narrative.

The synopsis unfolds a rollercoaster of emotions and unforeseen challenges. Christy, portrayed by Manikandan Achari, disrupts the lives of Hari and his family with his unpredictable behaviour. His revelation of suffering from bipolar disorder adds a layer of complexity to the plot. The narrative weaves through Christy’s arrest, escape from a mental hospital, and his return after six years, injecting uncertainty into the lives of Hari and his family.

“Zha” is poised to be a cinematic tour de force, exploring the fragility of relationships and the unpredictable nature of the human psyche.

“Take It Easy” — A Malayalam Psychodrama Triumphs Globally at International Film Festivals

By
Team Happen Recently
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Take It Easy

“Take It Easy,” a Malayalam Psychodrama directed by A K Sathar and produced by Gireesh E Thalasseri and Rajesh Babu K Sooranad, has garnered international acclaim. The film explores the application of psychological tools like Neuro Linguistic Programming (NLP) and Transactional Analysis (TA) to prevent marriage breakdowns and relationship failures. Notably, Rajesh Babu, also the writer and music director of the movie, received accolades for his multifaceted contributions.

The film’s success extends to various international film festivals, including the Satyajit-Ritwik-Mrinal International Kolkata Film Festival and Cult International Film Festivals. “Take It Easy” was adjudged the best film, securing over ten awards, including those for the best story, screenplay, and direction at the Satyajit Ritwik Mrinal International awards.

The narrative follows Anjali, portrayed by Dyuthi N Sudheer, who files for divorce after almost nine years of marriage with Rammohan, played by Anand Surya, a renowned music director and screenwriter in Malayalam movies. Mandated by the family court, they seek counselling from Dr. Satheesh Chandran, who introduces them to transformative psychological techniques rooted in NLP and TA.

Inspired by the counselling, Rammohan invites Anjali to a remote location to relive their courtship days, exploring extreme fantasies based on a script he has written. This transformative experience leads to a profound awakening, as they rediscover the potential for a blissful life and a marriage that is resilient against divorce.

The film features an outstanding cast, including Anand Surya, Dyuthi N Sudheer, K B Nallalan, and Siddiq Thamarasseri, who deliver compelling performances under A K Sathar’s direction.

“Take It Easy” boasts a captivating soundtrack with two original songs, “Mazhayazhake” and “Thanichirikkumbole,” penned by P K Gopi and Prakash Nandi, respectively. Additionally, the film incorporates the Carnatic composition “Orajupuchu,” invoking Lord Rama, to represent the perspective of the heroine, drawing parallels to Sita in the Epic Ramayan. The composition of Swati Thirunnal is also used in a roleplay scene featuring the protagonists.

Director A K Sathar expressed his joy, stating, “We are thrilled by the overwhelming response ‘Take It Easy’ has received globally. It was a collaborative effort, and I am grateful to the talented cast and crew for bringing this vision to life.” Producer Gireesh E Thalasseri added, “This film is not just a cinematic experience but a journey into the human psyche. We are proud to have created a work that resonates with audiences worldwide.”

The success of “Take It Easy” at international festivals reinforces its impact and relevance on a global scale. The film stands as a testament to the power of cinema to explore and illuminate the human experience.

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