According  to  a  Times of India report citing data  from  the  Confederation of  Indian  Alcoholic Beverages Companies  (CIABC), India’s single malt sales have surpassed those of global brands by 2023. 

 Of the total sales of  675,000  cases of single  malt  in India in 2023, around  345,000 cases  were retailed by domestic  producers,  while the remaining  330,000 cases  were  retailed  by  Scots  and  other countries.  

 Some of  India’s largest single malt  brands  include  Amrut, Paul John,  Indri  and  Gianchand,  among  many  others.  Local  brands  don’t come  cheap: Indri starts at $37 a bottle  (about  ₹3,000), Amrut $42  (about ₹3,500)  and Rampur $66  (about  ₹5,400)  at stores  near New Delhi.  By  comparison, Pernod’s Glenlivet retails from $40  (about  ₹3,200) to $118  (about $9,800),  depending on age.

 South Seas  launches  premium single malt  product line

 Unlike many Asian countries where beer dominates alcohol sales, India is  primarily  a  whiskey drinking  nation.

  Responding  to the  Indian drinks  trend, global brands that have  focused  on  old Scottish  single malts  are  turning  to Indian  whiskey  to  capitalize on  the boom in one of the  major whiskey markets best of the world.  

  India  loves whiskey  among  the  top 10  countries  

 Established global brands such as Glenlivet, made by France’s Pernod Ricard, and Talisker by Britain’s  Diageo, are competing  for shelf space with local rivals Indri,  Amrut  and Radico Khaitan’s Rampur. The craze for  “desi”  brands has prompted Diageo and Pernod  Ricard  to join local brands.  

 Whyte & Mackay single malt  whiskey  finds  a  key  market  in India 

 In 2022, Diageo, Pernod’s  biggest rival,  launched  India’s  first  single malt, Godawan  –  named after  an  endangered  large  Indian bird  – which is currently on sale.  in five foreign markets, including the United States. While Pernod launched Longitude 77 last year. 

  Diageo India launches  Godawan  craft whiskey  

  According to CIABC data, local  single malts  account for  53% of total sales  by 2023.  

  According to data from drinks market analysis IWSR,  Indian single  malt grew  144% in  2021-2022, outpacing Scotch’s  32%  growth. He predicts that, over  the period  to  2027,  India’s malt  consumption  will  grow 13%  per year,  compared  with 8% for scotch.

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