BlueStone Jewellery & Lifestyle Limited, one of India’s leading omni-channel jewellery firms operating under its flagship brand BlueStone, has officially announced the launch of its highly anticipated Initial Public Offering (IPO). The offering will open to the public next week, marking a significant milestone in the company’s growth journey and reaffirming its position as a pioneer in India’s fast-evolving jewellery retail industry.
According to the company’s Red Herring Prospectus (RHP) filed with market regulators, the IPO will consist of a combination of a fresh issue of shares as well as an offer for sale (OFS) by existing shareholders. The company is targeting a valuation of approximately $888 million (Rs 7,800 crore), underscoring investor confidence in BlueStone’s unique business model, strong market positioning, and future growth potential.
Issue Structure and Dates
The fresh issue component of the IPO amounts to Rs 820 crore, which will be utilized to strengthen the company’s balance sheet, support expansion plans, and further enhance its technological and marketing capabilities. In addition, the offer for sale will include up to 13,939,063 equity shares, enabling early investors and promoters to partially monetize their holdings while continuing to maintain a significant stake in the company.
As per the proposed timeline, August 8, 2025, has been reserved for the anchor book portion, allowing institutional investors to participate ahead of the public subscription. The IPO will open for public bidding from August 11, 2025, to August 13, 2025, giving retail investors, high-net-worth individuals, and institutional players an opportunity to participate in BlueStone’s growth story.
BlueStone’s Journey and Market Leadership
Founded with the vision of revolutionizing jewellery retail in India, BlueStone Jewellery & Lifestyle Limited has emerged as a leading omni-channel player, seamlessly integrating online and offline channels to provide customers with a unique and personalized shopping experience.
Through its flagship brand BlueStone, the company has consistently introduced innovative designs, technology-enabled services, and a customer-centric approach that has redefined how Indians purchase fine jewellery. Today, BlueStone operates across multiple touchpoints, including its robust e-commerce platform, app-based engagement, and an expanding network of physical stores in key cities across India.
BlueStone’s omni-channel strategy has helped it capture a wide spectrum of customers — from digitally savvy millennials seeking convenience and variety, to traditional buyers valuing in-store experiences. This integrated approach has positioned BlueStone as a trendsetter in an industry undergoing rapid digital transformation.
Utilization of IPO Proceeds
The net proceeds from the fresh issue are expected to be directed towards multiple strategic initiatives, including:
- Expansion of Physical Presence: Setting up new retail stores in Tier-I and Tier-II cities to tap into India’s growing jewellery market.
- Technological Advancements: Investing in digital platforms, AI-driven personalization, and data analytics to enhance customer experience and operational efficiency.
- Working Capital Requirements: Supporting day-to-day operations and inventory management to meet growing consumer demand.
- Brand and Marketing Initiatives: Strengthening brand visibility through nationwide campaigns and influencer-led marketing strategies.
Industry Outlook
The Indian jewellery market, estimated to be one of the largest globally, is witnessing accelerated formalization, digitization, and premiumization. With rising disposable incomes, evolving consumer preferences, and an increasing acceptance of branded jewellery, the sector is poised for robust growth. BlueStone, with its proven omni-channel model and strong brand equity, is well-positioned to capitalize on these opportunities.
Industry analysts highlight that the company’s IPO is one of the most awaited in the retail sector this year, as it offers investors exposure to both the traditional strength of the jewellery business and the modern scalability of technology-driven retail.
Leadership Commentary
“The launch of our IPO marks a historic moment for BlueStone. Over the years, we have built a trusted brand that combines craftsmanship with innovation, tradition with modernity, and online with offline. This offering not only allows us to accelerate our expansion but also gives investors an opportunity to be a part of our journey as we redefine the future of jewellery retail in India.”
BlueStone Jewellery & Lifestyle Limited
BlueStone Jewellery & Lifestyle Limited is one of India’s foremost omni-channel jewellery companies, operating under the flagship brand BlueStone. With a strong presence across digital and physical channels, the company offers an extensive range of fine jewellery that blends modern design with timeless tradition. Committed to quality, transparency, and innovation, BlueStone has earned the trust of millions of customers and continues to set benchmarks in the Indian jewellery industry.
IPO Advisors and Book Managers
The IPO is being managed by leading investment banks and merchant bankers [names to be inserted as per RHP]. Legal and compliance advisors have also been appointed to ensure adherence to regulatory standards and smooth execution of the process.
Forward-Looking Statement
This press release contains forward-looking statements based on current expectations, forecasts, and assumptions. These statements involve risks and uncertainties that could cause actual outcomes to differ materially. BlueStone Jewellery & Lifestyle Limited undertakes no obligation to update or revise forward-looking statements in light of future developments.
