Tru Clothing, a leading D2C kids’ wear brand, has secured ₹1 crore in funding from an angel investor in exchange for a 1.5% stake, valuing the company at ₹50 crore.

The investment highlights Tru Clothing’s rapid growth in the Indian kids’ fashion market and its strong brand positioning in the eCommerce space. The company plans to utilize the funds to drive product innovation, expand marketing efforts, and optimize its supply chain to meet the increasing consumer demand.

A spokesperson for Tru Clothing commented, “This investment validates our vision of making high-quality, stylish, and comfortable kids’ fashion accessible to a wider audience. With this support, we aim to accelerate growth, strengthen our market presence, and continue delivering exceptional products to our customers.”

Tru Clothing has gained traction as a trusted name in the kids’ wear segment, with a digital-first approach and ambitious expansion plans. The brand is focused on scaling operations and exploring new growth opportunities to solidify its position as a leader in the industry.