Walk into any small or mid-sized factory in India, and you’ll often find a landscape of untapped potential — idle machines waiting to be put to use, fluctuating supplies of raw materials, and owners constantly navigating unpredictable credit cycles. For decades, India’s small and medium enterprises (SMEs), the true backbone of the nation’s manufacturing ecosystem, have been constrained by fragmented supply chains, uncertain procurement processes, and limited access to innovation.
In 2021, three young entrepreneurs — Shrenik Bora, Saurabh Rana, and Tejas Changede — set out to change this reality. They founded Rawmart, a Pune-based industrial supply platform that is quietly but steadily rewriting the rules of India’s manufacturing sector. In just a few years, the startup has crossed ₹100 crore in order bookings and deliveries, serving manufacturers across 14 states and 250 pin codes, all while remaining bootstrapped and profitable since inception.
A Technology-First Approach to Industrial Supply Unlike conventional traders in the industrial goods space, Rawmart has positioned itself as a technology-driven B2B manufacturing platform. Its unique model blends predictive analytics, supply chain integration, and real-time problem-solving to help factories unlock hidden efficiencies.
Through predictive modelling, Rawmart anticipates demand fluctuations and ensures that SMEs are never caught off-guard by shortages or oversupply. By aggregating spare factory capacity, the platform reduces downtime, enabling manufacturers to run at optimal productivity levels. Importantly, it also resolves technical queries within 24 hours, a service that directly addresses one of the biggest operational pain points faced by small-scale manufacturers.
This integration of data-driven procurement, modular design, and stringent quality controls has already delivered remarkable outcomes. To date, Rawmart has facilitated the delivery of over one million steel parts, achieving minimal to zero rejection rates — a rare feat in India’s highly fragmented manufacturing supply chain.
Breaking Growth Ceilings with Rawmart Labs Beyond supply chain efficiency, Rawmart is helping SMEs step into the future of manufacturing through its dedicated innovation hub, Rawmart Labs. This vertical focuses on empowering small manufacturers with advanced tools, sustainable practices, and forward-looking strategies.
By leveraging automation, sustainable manufacturing techniques, and new product development frameworks, Rawmart Labs is enabling SMEs to stay ahead of market trends, expand into new industries, and improve profit margins. The hub has already begun fostering safer work environments and promoting greener industrial practices, directly aligning with India’s broader sustainability and innovation goals.
“Rawmart Labs is about unlocking growth ceilings for SMEs,” the founders said in a joint statement. “It helps businesses not only improve their margins but also explore new opportunities in a rapidly changing industrial landscape. At the same time, it contributes to safer, more sustainable manufacturing ecosystems.”
Building a Strong Foundation for India’s Manufacturing Future India’s SME sector contributes nearly 30% of the GDP and employs more than 110 million people, making it a crucial pillar of the economy. Yet, inefficiencies in procurement, supply chain fragmentation, and lack of access to modern solutions have long restricted the sector’s growth potential.
By combining technology, trust, and transparency, Rawmart is emerging as a partner of choice for manufacturers looking to modernize. The company’s bootstrapped journey underscores the strength of its model — growing profitably without external funding while building deep trust among its network of factories, suppliers, and buyers.
The startup’s expansion to 14 states and its growing presence across diverse industrial clusters highlights its scalability. Whether it’s a small machine shop in Gujarat, a medium-scale auto component maker in Tamil Nadu, or a fabrication unit in Maharashtra, Rawmart’s solutions are designed to plug inefficiencies and unlock new value at every level of the supply chain.
Looking Ahead As India’s manufacturing sector gears up to play a central role in the country’s $5 trillion economy vision, startups like Rawmart are proving to be catalysts of change. By enabling SMEs to harness technology, optimize resources, and embrace sustainable innovation, Rawmart is not just solving today’s challenges but also preparing factories for the demands of tomorrow.
In the coming years, Rawmart aims to further deepen its footprint, expand its technology stack, and scale its innovation lab to reach thousands more SMEs across India.
