In a significant step towards strengthening grassroots participation in India’s self-reliance journey, Bharatiya Janata Party (BJP) President Ravindra Chavan today launched the Atmanirbhar Bharat Sankalp Abhiyan across Maharashtra. The campaign aims to spread awareness about the vision of a self-reliant India, empower local enterprises, and encourage citizens to prioritize indigenous products, services, and innovations.
The launch event, held in Mumbai, witnessed the participation of senior party leaders, community representatives, and entrepreneurs from different sectors. Addressing the gathering, Chavan highlighted that the mission was not just about economic growth, but about instilling pride in India’s talent, resources, and potential. According to him, the Atmanirbhar Bharat Sankalp Abhiyan is envisioned as “a people’s movement to create a resilient and self-sufficient India that thrives on its own strength and creativity.”
Transforming Vision into Ground Reality
Atmanirbhar Bharat — a vision first articulated by Prime Minister Narendra Modi — has become a nationwide movement focusing on manufacturing, technology, agriculture, and innovation. The Sankalp Abhiyan launched by Chavan will operate as a statewide awareness and action drive, bringing stakeholders together to take pledges, share success stories, and push forward practical initiatives in rural as well as urban Maharashtra.
Chavan emphasized that the campaign will directly reach households, educational institutions, and local markets through a combination of digital campaigns, door-to-door outreach, and district-level workshops. “We will ensure that every citizen understands the importance of economic nationalism and the role of local communities in building future-ready India,” he said.
Focus on Micro, Small and Medium Enterprises (MSMEs)
A major thrust of the initiative will be directed towards MSMEs, which form the backbone of Maharashtra’s economy. Chavan underlined the need to strengthen small industries by improving market linkages, promoting digital adoption, and offering training in modern business techniques. These enterprises, particularly in manufacturing clusters like Pune, Nashik, Kolhapur, and Nagpur, will benefit from new programs under the Abhiyan.
Entrepreneurs at the event welcomed the move and expressed optimism that the campaign would help them access wider opportunities. Several business associations conveyed their support and readiness to collaborate with the government and the BJP’s leadership in implementing local action plans.
Creating Awareness in Rural and Semi-Urban Areas
The Abhiyan also focuses on bridging rural-urban disparities. Recognizing the challenges faced in villages, Chavan reiterated that the campaign would encourage farmers, artisans, and self-help groups (SHGs) to adopt innovative practices and explore new markets. Special drives will target youth and women entrepreneurs, ensuring that communities at the grassroots level can contribute meaningfully to the state’s economy.
Workshops are planned to orient rural citizens towards using e-commerce platforms, government schemes, and cooperative models to maximize self-reliance. “Our goal is to make every village a hub of productivity and creativity, thereby fueling Maharashtra’s growth story,” Chavan stated during his speech.
Digital and Youth-Driven Campaigns
Recognizing the growing role of digital platforms, the Sankalp Abhiyan will heavily rely on social media campaigns, interactive videos, and mobile apps to connect with young Indians. College students and youth organizations will play an active part in spreading the message of self-reliance within campuses and communities.
As part of the statewide program, the BJP’s youth wing will organize entrepreneurship bootcamps, skill development initiatives, and innovation challenges to motivate the younger generation. “Maharashtra’s youth have the energy and creativity to lead the world in innovation. Through this campaign, we are giving them an organized platform,” Chavan remarked.
Alignment with Government Initiatives
The Atmanirbhar Bharat Sankalp Abhiyan will work in alignment with central and state government programs such as Make in India, Digital India, Skill India, Startup India, and PM Mudra Yojana. The campaign will also encourage citizens to use government portals like GeM (Government e-Marketplace) for promoting indigenous products and services.
In his remarks, Chavan stressed that Maharashtra will play a leadership role in showcasing the success of the Atmanirbhar Bharat initiative nationwide. He pointed out that with its strong industrial base, skilled workforce, and innovative spirit, Maharashtra can emerge as a model state for self-reliance.
Public Participation and Mass Movement
Party leaders stressed that unlike traditional political campaigns, the Abhiyan is designed to become a people’s movement. Citizens will be encouraged to take the Atmanirbhar Sankalp pledge at events, local meetings, and online platforms. In symbolic gestures, households and institutions are expected to display locally manufactured products, participate in awareness drives, and share personal success stories linked to Indian goods and services.
The BJP has planned a month-long series of events across Maharashtra, including exhibitions, startup showcases, farmer–producer group meetings, and cultural programs that celebrate India’s heritage of self-sufficiency.
Chavan’s Call to Action
Launching the Abhiyan, Ravindra Chavan called upon citizens to embrace a mindset of self-reliance not only in trade and products but also in thought and innovation. “Self-reliance is not isolation. It is about creating strength within so that India can engage with the world on its own terms. Our Sankalp is to empower every farmer, every worker, every entrepreneur to stand tall with pride as architects of a new India,” he said.
The campaign will officially roll out in districts starting this week and continue over the next several months, with feedback loops to measure its reach and effectiveness. By combining digital tools, ground-level engagement, and strong leadership, the BJP expects the initiative to inspire millions across the state.
As Maharashtra takes this bold step under Chavan’s leadership, the Atmanirbhar Bharat Sankalp Abhiyan is set to emerge as a mass movement driving self-reliance, local pride, and sustainable growth for India’s future.
