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Where Stories Become Catalysts: The Communication Philosophy of Jayajit Dash

Jayajit Dash

In a world overwhelmed by noise and cluttered with corporate jargon, Jayajit Dash stands apart as a strategist who understands that communication isn’t just about delivering messages—it’s about driving transformation. For Jayajit, storytelling isn’t a tactic; it’s a calling. His words don’t just inform—they connect, inspire, and catalyze change.

With a career rooted in Journalism and corporate communications, Jayajit has mastered the art of turning complex ideas into clear, compelling narratives. He believes that every message must carry the weight of transparency, the core of integrity, and the heart of human connection. His work with organizations—ranging from Fortune 500 giants to grassroots changemakers—proves one powerful truth: the right story, at the right moment, can shift mindsets, reshape cultures, and spark real action.

Jayajit’s unique approach transforms communication into a leadership tool. He dismantles silos, creates authentic dialogue, and helps organizations build trust with the audiences that matter most. His formula is bold yet simple: take complexity, apply strategic clarity, and communicate with purpose—always minus the ego.

But beyond boardrooms and campaigns, Jayajit is a mentor and advocate for inclusive storytelling. He champions voices that are often unheard, believing that representation is not optional—it’s essential. He mentors young communicators to carry forward a legacy of ethical, inclusive, and impactful storytelling. Jayajit is also an award winning author and blogger. He is the winner of 2 Literary Titan Silver Book Awards, the 21st Century Emily Dickinson Award for his collection of poems and the Best Tech Blogger Award for 2024-25. He is known for his academic pursuits, having earned a Doctorate in Business Administration (DBA) and an Honorary Doctorate for exceptional achievements in the fields of Journalism and Corporate Communications.

Jayajit Dash doesn’t just craft communication strategies—he builds movements. And in a world where every voice competes for attention, his work ensures the right ones rise, resonate, and create lasting change.

SAMVAAD From ideas to impact: A Tapestry of Expression, Healing, and Mental Resilience Unfolds at IIC New Delhi

SAMVAAD From ideas to impact

New Delhi | June 14, 2025

In a compelling evening of dialogue, reflection, and healing, SAMVAAD: From Ideas to Impact returned with its second edition at India International Centre, New Delhi, carrying forward its powerful mission “Mental Health Matters: Navigating Emotions in a Fast-Moving World.”

Organized by Ewisdomsphere, and led by curator Saumya D Tewari, this SAMVAAD edition created a sanctuary for meaningful, stigma-free conversations around emotional burnout, trauma, grief, mental well-being and cybersecurity in the modern Indian context.

Reflections That Stirred the Soul- Sustainability

The evening opened with a heartfelt invocation by Poonam Rajput, upcycling artist and sustainable art coach, she said “When we upcycle, cloth passed down through generations, we’re not just saving material—we’re safeguarding memories,” urging people to “upcycle their emotions too.”

Mohit Vashistha, Transformation and Life Coach, delivered the keynote address at SAMVAAD, leaving a deep impact on the audience. He illuminated the power of overcoming limiting beliefs, using SWOT analysis for personal growth, and reminded everyone that the ultimate goal of life is happiness—not achievement, but alignment with inner peace.

An insightful student-led video presentation by Aparna and Amritha, Research students from IIPR, Bangalore, titled “Good Intentions, Bad Logic: Why We Avoid Therapy,” captivated the audience. The duo unpacked how our daily thought errors and mental shortcuts—often done with the best intentions—end up delaying much-needed emotional care.

Mansi Gupta, Life Coach (Industry- Emerson) grounded the audience in empathy and leadership, remarking, “Even leaders are human. Don’t just ask ‘How are you?’—ask ‘How do you feel today?’”
Dr. Suchitra Prasad, Happiness Coach & NLP expert, echoed that self-care is not selfishness, especially for women, and introduced tools like ‘disassociation’ and ‘shake-off’ to reframe overwhelming emotions.

Jatin Sharma, legal expert, emphasized: “Make law your friend. Stop fearing mental health as a social stigma—the road is long, but healing through the system is possible.”

Prof. Dinesh C. Sharma discussed how bio-musicology could revolutionize India’s public health frameworks. “Sound is medicine,” he stated. Dr. Priya Bhatnagar highlighted that emotional shutdown among leadership is rampant—often going unnoticed until burnout strikes.

On the expressive arts front, Simmi Kapoor explained how slow hand movements in embroidery and dance help people meet their own emotions “a rarity in today’s fast-paced world.”
Praveen Tiwari, master of hand-woven textiles, touched hearts with his simple truth: “Weaving fabric weaves peace.” His students, he shared, find joy and placement—not just in industry, but in life.
Dr. Shambhavi Das, music therapist, introduced the idea of music as a ‘safe inner space’, particularly for those resisting traditional therapy.

Voices from the community also resonated powerfully. Rajat and Radhika from Bezubaan Saathi Animal Trust shared how caring for distressed animals helps people reduce anxiety, fear, and isolation.  Roopal Mishra’s legal research exposed how emotionally shut-down states often precede criminal behaviour—including among judges and legal professionals themselves.

Aparna Jha, a student from DU, delivered a moving personal narrative on surviving anxiety and stigma: “Mental illness is not a choice. Seeking help is.”

Reflections that need our attention- Cybersecurity

Bluewater IT Solutions, SAMVAAD’s official IT Channel Partner, emphasized how securing one’s digital space is integral to mental peace. Mr. Dheeraj Tewari, cybersecurity expert, represented Bluewater and said, “Your digital space is your mental space. Cybersecurity is self-care,” while announcing two key initiatives:
CYBER Connect – a support platform to combat cyber threats, through training programs
BW Tech Talks – an upcoming awareness portal that will simplify cyber knowledge for the common user, by industry leaders.

The session was further enriched by insights from Furious Warrior (OT Security), a valued training partner of SAMVAAD. Ms. Rachna Sharma, founder, shared a compelling message:

“Cybersecurity is not just about systems. It’s about safeguarding minds, families, and futures. In an era where phishing, impersonation, and online fraud are daily threats, cyber-awareness is emotional armour.”

The collaboration was a significant bridge between mental and digital health. With cyber fraud becoming a silent mental health crisis, the event was captivated by, Mr. Aseem as he said, “At NS3 Edu, we’re proud to support SAMVAAD’s vision—bridging technology, cybersecurity, and emotional well-being through integrated IT, AI, and OT solutions that empower safer, smarter communities.” As they deliver solutions in IT networking design, Threat intelligence tools for law enforcement, Multi -sector tech & business consulting.

The event was seamlessly covered by Manthan Rajput, SAMVAAD’s official production partner, whose creative lens and storytelling brought every moment of the confluence to life.

Abhinav Mishra from WARME Foundation shared holistic wellness tools like music, movement, and mindful conversations. The VOYCE initiative, through founder Anika Singh, shared powerful WHO-backed mental health videos, affirming that spreading awareness is the need of the hour to build a more emotionally informed society.

Fitness Coach Siddharth, brought attention to the often-overlooked connection between physical fitness and mental well-being, stating that “a strong body nurtures a strong mind.”

SAMVAAD also acknowledged the chief guest Dr. Debabrata Biswas, Founder of Mala Smriti Home, for turning his mother’s dream into a living legacy—an orphanage in Noida that offers not just shelter, but love, dignity, and hope. Having worked silently for over a decade, his service reminds that creating peace for others is the highest form of mental strength.

Hosted gracefully by Saumya Tewari, the evening concluded with a collective promise: “This is not just an event—it’s a movement. And we’re just getting started.”

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Words are Words: The True Power of Words in Action” – A Book That Redefines Language as a Catalyst for Change by the Youngest Tech Billionaire

Words are Words

In an era where digital conversations dominate our daily lives, “Words are Words: The True Power of Words in Action” arrives as a vital reminder of the deep and lasting impact of language. Far from being just sounds or symbols on a screen, words are presented as the very foundation upon which human connection, empathy, and progress are built. The book’s central thesis is that every word, whether spoken, written, or shared digitally, carries a unique energy and intention, capable of inspiring hope, sparking innovation, and even healing old wounds. Conversely, it also warns that words, when used carelessly, can divide communities, deepen misunderstandings, and leave lasting scars.

At its core, “Words are Words” is a call to mindfulness in communication. The book urges readers to recognize the weight and responsibility that come with language, encouraging them to choose their words with care and intention. Through a rich tapestry of psychological research, historical case studies, and real-world anecdotes, the book demonstrates how language shapes our perceptions, influences our decisions, and ultimately defines our relationships. 

For instance, the book recounts how a single encouraging word from a mentor can set a young person on a path to success, or how a public speech can galvanize a nation toward positive change.

The book also explores the darker side of language, examining how words have been used throughout history to manipulate, control, and even incite violence. By drawing parallels between past and present, “Words are Words” challenges readers to consider the ethical dimensions of their own speech and writing. It argues that, in an age of misinformation and polarized discourse, the ability to communicate thoughtfully and responsibly is more important than ever.

One of the book’s most compelling sections is its discussion of intentional language. Here, the author illustrates how carefully chosen words can motivate individuals and groups to take action, foster innovation, and build stronger communities. The book provides practical techniques for harnessing the power of words, from active listening and empathetic phrasing to the strategic use of storytelling in leadership and advocacy. Readers are guided through exercises that help them reflect on their own communication habits and identify opportunities for growth.

Beyond theory, “Words are Words” is filled with vivid examples from a variety of fields. It highlights how entrepreneurs use language to inspire their teams, how activists craft messages that mobilize supporters, and how educators create inclusive environments through mindful communication. The book also addresses the role of language in the digital age, examining how social media platforms amplify both positive and negative messages, and how individuals can navigate these spaces with awareness and integrity.

The impact of “Words are Words” extends beyond its pages. Since its release, the book has sparked conversations in boardrooms, classrooms, and community centers around the world. Thought leaders, linguists, and entrepreneurs have praised its insights, noting how it shifts the way people think about communication. Many readers report that the book has inspired them to approach their own interactions with greater care and purpose, leading to improved relationships and more effective collaboration.

Ultimately, “Words are Words” is not just a guide to better communication, it is a manifesto for a more compassionate and connected world. By showing how language can be a force for good, the book empowers readers to use their words to build bridges, foster understanding, and create meaningful change. It is a timely reminder that, in a world full of noise, the power to shape reality lies in the words we choose.

The author, Soundar Settu, alias Aura Aylin, is youngest tech billionaire and the youngest author in New York. His unique perspective and innovative spirit bring a fresh and inspiring voice to the conversation about the true power of words.

Link = https://wordsarewords.top/aura

Freaky Fun Redefines Personal Wellness: India’s Boldest Pleasure Brand Booms Across E-Commerce

Freaky Fun

The new-age brands are coming up to the challenge to fulfill new-age consumer demands, which is experiencing a silent revolution in India, as the country develops interest in personal wellness and intimate lifestyle products. Freaky Fun has become one of the leading high-performance pleasure product destination sites with its fast-growing popularity among thousands of customers in the country. The overall success of the brand does not lie in its huge variety of goods only, but also in its devotion to the best quality, privacy, and undisrupted service, which is important to the intended modern, metropolitan Indian population of customers.

Having been launched out of New Delhi, Freaky Fun has been gradually finding its niche in a target market that values discreteness of shopping and reliability of products the most. The platform is dedicated to offering high-quality, skin-friendly, and well-designed products with promises to ensure the safety of their products. With that, the platform is a top-notch solution to the lack of options Indian consumers previously had to deal with. Today, the brand site demonstrates an abundant line of offers, so it serves a wide audience of individual preferences and wellness needs.

Of special interest is the ability of Freaky Fun to grow its product range to fit into the contemporary lifestyle. As well as advanced and remote-control-operated toys and innovations that can be used through an application, the brand does not lack one of the features, as well as carefully designed wearable products and massagers designed to relieve discomfort in the body. Some of the trending products that promote the increasing number of customers on the platform include vibrating bead stimulators, inflatable massagers, finer silicone-based personal tools, and sophisticated wearable devices.

In addition to diversity, the brand puts a lot of focus on discretion and trust, which are rather essential aspects in such a market as India, where privacy concerning individual purchases is an essential point. All the products that are ordered under Freaky Fun are mailed in unmarked packages that are very secure, and the online store guarantees a very smooth and discreet shopping experience. The strategy has gained a high level of consumer confidence where over 5,000 customers have already accessed its services and a high number of repeat customers are emerging.

Since personal wellness is a more and more popular subject among India’s young and educated customers, Freaky Fun can easily respond to the growing demand. The change in general opinion can hardly go unnoticed anymore, where things perceived to be taboo several years ago are now a subject of discussion asynchronously as self-care and a transition to a modern lifestyle. Its e-commerce customer experience is smooth, customer care is round the clock, and delivery is fast within the nation. All these have enhanced its attractiveness to the generation of digitally connected people in India.

Freaky Fun, in many ways, shows a change of culture. As Indian customers adopt new concepts about pleasure and personal well-being, brands that focus on safety, quality, and respect for privacy have never had such an opportunity to grow. The story of Freaky Fun confirming its rapid growth in this segment shows that this market could become very profitable, and the key to success is to offer the consumer-first, trustworthy experience.

As its product line expands, its customer base remains loyal, and its profile grows more and more visible, Freaky Fun will soon be one of the leading names in personal wellness online circulation in India, and this is the beginning of a new era of how the nation can handle intimate lifestyle products.

To explore their offerings and stay connected, visit their website and follow them on social media: Facebook, Instagram, Twitter, and Pinterest.

Spiritual Guidance Services Help People Reconnect and Find Strength Amid Life’s Challenges

Spiritual Guidance Services

June , 2025 – More people are turning to spiritual guidance to find peace, purpose, and strength. Across communities, individuals are discovering that reconnecting with themselves and the divine can offer powerful support through life’s toughest moments.

Spiritual guidance services are becoming a source of hope for many who feel lost, disconnected, or overwhelmed. Whether someone believes in a higher power or focuses on personal growth, both paths lead to deeper understanding and healing. These two approaches, devotion to the divine and inner reflection, are known in Sanskrit as Bhakti and Adhyatm. 

While different, both are respected as valuable ways to seek truth and peace.

Modern life presents many challenges. From personal struggles to emotional stress, people often find that casual talks or even self-help resources are not enough. When the soul begins to feel tired and directionless, something deeper is needed. 

That’s where spiritual guidance plays a vital role. It provides tools to raise inner energy, find clarity, and build emotional strength. Instead of depending on others, individuals are learning to become their own source of light and healing.

One of the leaders in this growing field is Rajani Tiwari, a respected spiritual guide with over 500 satisfied clients, 5k trained students (Followers) and 600+ corporate clients. Rajani offers a wide range of services, including divine guidance, meditation support, healing remedies, and tarot readings. Her approach is personal, private, and adapted to each person’s unique needs.

“Everyone’s journey is different,” Rajani explains. “Whether you are facing obstacles, looking for answers, or simply want to feel more connected, spiritual guidance can help you find your path.”

Clients can choose from various services. Some seek answers through tarot readings, others begin meditation practices, and many ask for healing remedies to address emotional or life issues. Rajani offers clear, step-by-step support to ensure each individual understands and feels confident in their spiritual journey. Remedies are shared privately and require commitment, keeping the process sacred and meaningful.

While Rajani does not take on disciples herself, she helps clients understand how to choose the right teacher or psychic if they wish to go deeper. Her goal is not to create followers, but to empower each person to grow in their own way.

In recent years, more people have become aware of how negative cycles, past patterns, or spiritual blockages can affect their well-being. Through spiritual guidance, many are breaking free from these barriers and making positive changes in their lives. By raising their inner energy and focusing on healing, individuals not only help themselves but also create a more peaceful and compassionate world.

As interest in spiritual growth rises, so does the understanding that real fulfillment often comes from within. Reading, meditation, and spiritual guidance are proving to be key parts of that journey.

For those who feel stuck, anxious, or unsure of their path, reaching out for psychic  support can be a powerful first step. Rajani Tiwari welcomes anyone seeking clarity and peace to connect with her and begin the journey of transformation.

For more information or to book an appointment, individuals can reach out directly to channeller Rajani and take their first step toward a stronger, more connected life.

Aaditri Leading the Charge in Real Estate Growth & Urban Transformation

Aaditri

As Hyderabad cements its status as one of India’s fastest-evolving metropolitan hubs, the city’s real estate landscape is undergoing a radical transformation. A beacon of that transformation is Aaditri Group a name now synonymous with trust, innovation, and futuristic development in Real Estate Sector. With a track record of delivering world-class projects across Andhra Pradesh and Telangana, Aaditri isn’t just riding the wave it’s leading it.

In the last decade, real estate has emerged as a global economic engine, and Hyderabad, with its strategic location, IT boom, and infrastructure push, has become a magnet for investors, NRIs, and homegrown buyers alike. Among its many rising zones, Ameenpur stands out as a real estate revelation. Nestled near key urban corridors and flanked by connectivity to the city’s lifelines, Ameenpur is now being dubbed the New Gachibowli a title that reflects its rapid growth, livability, and real estate value appreciation.

Ameenpur: The New Investment Frontier
Gone are the days when Ameenpur was just a quiet suburb near a scenic lake. Today, it is one of Hyderabad’s most in-demand localities, offering a blend of serenity and city connectivity. With seamless access to the IT corridor, Outer Ring Road, educational institutions, hospitals, and recreational zones, Ameenpur is fast becoming the preferred choice for urban settlers and long-term investors.

It’s in this very neighborhood that Aaditri is making its most ambitious statement yet.

Aaditri Everest: Where Luxury Meets Legacy
Introducing Aaditri Everest a high-rise gated community that redefines modern living. Located adjascentF to the picturesque Ameenpur Lake, this project is designed to fulfill the lifestyle aspirations of every generation. Whether it’s spacious, Vastu-compliant homes, premium amenities, or panoramic views, Aaditri Everest is not just a home it’s a legacy in the making.

From smart security systems to landscaped gardens, clubhouse amenities to sustainable construction practices, the project reflects Aaditri’s commitment to building for the future while preserving the charm of natural surroundings.

Aaditri’s Multi-State Footprint: A Legacy of Trust
What sets Aaditri apart is its multi-state presence and a glowing trail of successful ventures. With projects delivered across Andhra Pradesh and Telangana, Aaditri has cultivated a loyal customer base, rooted in Modern class projects, High returns, and exceptional quality. The group’s emphasis on sustainable design, premium materials, and customer-first approach has made it a force to reckon with in India’s dynamic real estate market.

The Future Is Now
In a world that’s shifting toward smarter cities and future-ready homes, Aaditri continues to be ahead of the curve transforming Hyderabad’s skyline and raising the bar for real estate excellence. With Ameenpur as its canvas and Aaditri Everest as its masterpiece, the group is not just building homes it’s building the future.

For investors, NRIs, and families looking to plant roots in Hyderabad, now is the time. Aaditri Everest is rising and Aaditri is leading the charge.

Auto Industry Leaders to Convene in Chennai for Auto Leadership Conference 2025

Auto Leadership Conference 2025

Chennai, India | June 2025 – The Indian automotive sector is gearing up for a landmark event as the Auto Leadership Conference 2025 prepares to take place on July 11, 2025, at the Chennai Trade Centre. Organized by Future Market Events and held alongside the Auto Components Show and Auto Aftermarket Show from July 11 to 13, this conference promises to be the premier business summit for the entire Indian automotive value chain.

Bringing together over 40 senior executives from top companies such as Renault, Nissan, Ashok Leyland, TVS Motor, River Mobility and TAFE, the conference will serve as a critical platform to discuss the challenges and opportunities shaping the future of the industry. Attended by CXOs, OEM representatives, government officials, investors, suppliers, and technology providers, the event offers a unique forum for influential stakeholders to exchange insights and forge new partnerships.

The theme, “India’s New Growth Engines – Smarter Components, Stronger Ancillaries, Bigger Aftermarket,” sets the tone for a dynamic agenda. Highlights include an exclusive CEO Roundtable focusing on policy shifts, investment trends, and accelerating industry growth, alongside four high-impact panel discussions on OEM collaborations, market development, electric vehicle transformation, and global sourcing strategies. Networking sessions will further facilitate collaboration among key players driving innovation in supply chains, cost efficiency, and expansion in both domestic and international markets.

Chennai and Tamil Nadu’s pivotal role as India’s automotive growth hub will be a focal point, showcasing the region’s strong manufacturing clusters, supply chain networks, and export-driven ecosystem. Discussions on green technologies, cleaner production methods, and digital transformation in the aftermarket sector will underline the conference’s forward-looking approach.

Anuj Mathur, Managing Director of Future Market Events, expressed enthusiasm: “We are proud to bring India’s automotive leadership together at a time when the industry stands at a critical juncture of transformation. This conference will shape perspectives and partnerships for India to emerge as a global automotive powerhouse.”

Supported by over 40 industry associations such as TAAIF – Tamilnadu Automobile and Allied Industries Federation, ARAI – Automotive Research Association of India, SAE – Society of Automotive Engineers Indiaand featuring more than 225 exhibiting brands, the co-located shows offer unparalleled opportunities for manufacturers, suppliers, and technology innovators to boost business, visibility, and strategic alliances.

We look forward to welcoming you at this transformative event!

About Future Market Events:

Future Market Events is a leading B2B platform builder in South Asia, specializing in high-impact conferences and trade shows across automotive, supply chain, technology, packaging, and manufacturing sectors. The company helps industries scale innovation, connect with decision-makers, and unlock growth opportunities.

Contact:
Himanshu Bhardwaj  – Head of Conferences
Phone: +91-9999-013311 – Email: himanshu@futuremarketevents.com

More Information: www.autocomponentsshow.com | www.autoaftermarketshow.com

Bhaktimay Brings Authentic Temple Pujas to Devotees Across Bharat

Bhaktimay

Bangalore, India – Bhaktimay, a growing name in the spiritual-tech space, is transforming how devotees across Bharat connect with sacred rituals. The devotional platform has created a bridge between modern spiritual seekers and ancient traditions by offering personalized, temple-based puja services performed by experienced pandits at some of India’s most revered temples.

In an age where time, distance, and modern demands often prevent devotees from visiting temples or performing rituals, Bhaktimay ensures that faith need not be compromised. Through its online platform, users can select a puja of their choice, choose a date that aligns with their spiritual needs, and submit essential details such as their name and gotra. These details are then incorporated into the sankalp, a sacred vow taken before the ritual begins, ensuring that the puja is performed on the devotee’s behalf with full Vedic authenticity.

“Our aim is to make sacred rituals accessible to everyone, no matter where they are,” said a spokesperson from Bhaktimay. “We’re not just offering a service; we’re helping people stay spiritually rooted and emotionally connected to their faith.”

Once the puja is performed at the temple, devotees receive a video recording of the entire ritual, including their sankalp, within 24 hours. This transparency has resonated deeply with users, offering a personal and emotionally fulfilling experience, even from a distance. Within 7 to 10 days, the devotee also receives Abhimantrit products and prasad, blessed offerings from the temple, delivered directly to their home.

This careful attention to tradition, combined with the convenience of modern technology, has helped Bhaktimay foster a growing community of devotees who wish to maintain a spiritual lifestyle in today’s busy world. The platform connects users not only with daily darshan and live pujas but also with the deeper vibrational power of India’s sacred tirth kshetras and ancient temples.

Bhaktimay continues to uphold the timeless belief that the power of devotion knows no boundaries. Whether it is for peace, prosperity, healing, or thanksgiving, the pujas performed through Bhaktimay become a meaningful spiritual connection between the devotee and the divine.

For more information or to schedule a puja, visit www.bhaktimay.in. You can also follow Bhaktimay’s divine journey and updates on Instagram at @bhaktimay_store.

 Journalist Preeti Sompura Completes the Comrades Marathon

Preeti Sompura

Ten years ago, journalist Preeti Sompura had never imagined herself running long distances. Her only brush with physical activity had been short runs. But in 2014, she laced up her shoes and began her running journey—starting with just 7 km. A decade later, she conquered one of the toughest ultra-marathons in the world: the Comrades Marathon.

This year, Preeti completed the 98th edition of the Comrades Marathon in 10 hours, 49 minutes, and 36 seconds—earning a bronze medal in the race category. Known as the world’s oldest and most grueling ultramarathon, the Comrades is not just a test of endurance but of mental and emotional grit. The 2025 race followed the “down run” route, spanning approximately 90 km from Pietermaritzburg to Durban in South Africa’s KwaZulu-Natal province.

“The Comrades isn’t just a race—it’s a pilgrimage of passion and purpose,” said Preeti. “The distance itself is daunting, but what truly tests you is the unforgiving terrain, with its rolling hills and punishing elevation changes.”

Preeti had been preparing for this moment for years. She initially aimed to participate in 2020, but the race was cancelled due to the COVID-19 pandemic. In 2024, her plans were again disrupted when the Comrades Marathon date clashed with the Indian Lok Sabha elections. Although she completed a 65 km training run at the Kass Ultra, she deferred her Comrades dream to 2025.

Determined to make it count, Preeti trained intensively for over a year. In the final six months, she followed a high-protein diet, eliminating rice, wheat, maize, and milk. Her training included long-distance runs every alternate Sunday and high-altitude hill training in places like Aarey Colony, Malabar Hill, Parsik Hill, Lonavala, Satara, and even internationally in Edinburgh and London. She logged an impressive 1,128 km in the last four months alone—training through the peak Indian summer, where temperatures reached 35°C.

Crossing the finish line in Durban, she was welcomed by an electrifying crowd cheering, “Come on India!” and “Namaste, India!” Preeti shared, “It was a proud moment to run alongside 425 fellow Indian runners, each one a symbol of resilience and spirit. Though the race is over, the energy of South Africa still resonates within me.”

She expressed heartfelt gratitude to her coach, Deepak Londhe of Striders Miles, whose unwavering guidance and planning helped her achieve this milestone. She also thanked her family and well-wishers for their constant support.

This year’s Comrades Marathon was especially emotional. Among the finishers were seven officers from the Maharashtra Police, a Navy commando injured in the 26/11 Mumbai attacks, a differently-abled runner with a missing left hand, and 65-year-old Vidya Tai from Jalgaon. “Their stories of courage deeply inspired me,” Preeti said. “This wasn’t just a marathon—it was a movement.”

Preeti is no stranger to endurance racing. She has completed 25 half marathons, 15 full marathons—including two World Majors, the Berlin and London Marathons—two 65 km races, and four 50 km ultra-marathons. She most recently ran the London Marathon in April 2025. She is also a two-time Guinness World Record holder.

Established in 1921, the Comrades Marathon is revered as the “Ultimate Human Race.” Each year, it draws around 20,000 runners from across the globe. The 2025 edition saw a record 18,194 official finishers out of 20,972 starters, marking an 86.75% completion rate—an achievement that underscores the determination and spirit of those who take on this legendary course.

Now back in Aamchi Mumbai, Preeti reflects on the journey: “I return not just with a medal, but with a heart full of memories, new friendships, and stories that will stay with me forever.”

Anatta Celebrates 20 Years of Transforming Lives Through Luxurious, Voluntary, Non-Medical Rehabilitation

Anatta

Mumbai, India, June 9, 2025 — Anatta is proud to mark 20 years of helping individuals rediscover themselves through a unique, non-medical approach to rehabilitation. Over the past two decades, Anatta has supported hundreds of people on their journey to recovery, offering not just freedom from substance use, but emotional clarity, renewed purpose, and lasting personal transformation.

At Anatta, healing begins by choice. The process is entirely voluntary, rooted in mutual trust between the client and the care team. There is no use of medication other than for detoxification, no institutional routines, and no group therapy. Instead, clients are welcomed into a private, luxurious space where the focus is placed entirely on them. Every experience is tailored to the individual, ensuring complete confidentiality and personalized support. The model is built to address not only the visible challenges of addiction, but also the deeper emotional and psychological patterns that often remain unspoken.

Mahesh Hiranandani, co-founder and transformational coach at Anatta, knows this journey intimately. His own struggle with alcohol dependency began in his early twenties, wherein, while running a pub, casual drinking gradually turned into daily binge consumption. For years, he justified the habit, until it began to consume his life. In 2002, he took the courageous step to enter rehab, and it was during that time that he began to confront the emotional pain, fears, and unresolved resentments that had been exacerbated by and fuelled his drinking.

His recent TEDx talk at Kirori Mal College, New Delhi, titled A Journey Beyond Alcohol Addiction, offers a raw and inspiring account of that experience. Mahesh speaks openly about the challenges of recovery, the fears of living without alcohol, and the transformation that followed. He explains that true healing did not come from simply giving up alcohol, but from learning to face life fully, without numbing or escape. His message is one of resilience and hope — that no matter how far someone has gone into addiction, there is always a path back to self.

The talk is available to watch here: https://www.youtube.com/watch?v=mdZjy7-xZzY

Anatta’s approach is especially suited to high-profile individuals who require discretion, privacy, and a space free from judgment. Over the years, entrepreneurs, artistes, business leaders, and public personalities have come to Anatta seeking not just recovery, but renewal. Family therapy [ co-dependency therapy] is an integral part of the therapeutic process wherein, relationships frayed by addiction are repaired and bridged. Focusing on co-dependency, emotional health, and introspective therapy, the team at Anatta helps clients create sustainable, deeply rooted change that continues long after their time at the centre ends due to the strong follow up that evolves and is bespoke to the client.

Today, as Anatta celebrates 20 years of impact, it continues to stand as a space of quiet strength and transformation. Every client who walks through its doors is met with respect, empathy, compassion and the unwavering belief that a fulfilled, meaningful life is not only possible, but fully within reach.

For more information, visit www.anatta.in

For enquiries, please contact:
 Dr. Sujatha Nair
 Director, Physician & Counsellor at Anatta
 dr.sujatha@anatta.in
 +91 98203 30439