In a creative fusion of innovation and tradition, Havells India, a leading electricals and lifestyle brand, recently launched an extraordinary Out-Of-Home (OOH) campaign at Thane’s iconic Majiwada Flyover, capturing the attention of thousands of commuters and devotees alike. The highlight of this campaign was a unique Lord Ganesh idol meticulously crafted using 100 designer fans, an imaginative display that merged artistry, modern design, and cultural symbolism in a way never seen before.
The installation, which instantly became a visual spectacle, celebrates the spirit of Ganesh Chaturthi while also showcasing Havells’ commitment to creativity, design excellence, and technological innovation. By transforming a common household product—fans—into an awe-inspiring religious artwork, the brand redefined experiential marketing in the heart of Thane.
A Visionary Blend of Tradition and Innovation
The Majiwada Flyover, a bustling artery connecting key neighborhoods in Thane, served as the perfect canvas for this extraordinary display. Havells’ design team meticulously conceptualized the idol to ensure that it not only honored Lord Ganesh, a symbol of wisdom and prosperity, but also highlighted the brand’s design prowess. The use of 100 designer fans was symbolic of modernity and innovation, reflecting the brand’s core philosophy of combining functionality with style.
Speaking on the initiative, a spokesperson from Havells India said, “At Havells, we constantly strive to engage our audience through meaningful and memorable experiences. This Ganesh Chaturthi, we wanted to celebrate the festival in a way that pays homage to tradition while also highlighting innovation. The 100-fan installation is a testament to our team’s creativity and dedication to pushing boundaries.”
An OOH Campaign Like No Other
OOH marketing has long been a powerful tool for brands to connect with audiences in urban spaces, but Havells’ campaign elevated it to an entirely new level. The choice of a flyover as the installation site ensured maximum visibility, reaching thousands of daily commuters while creating a social media-worthy spectacle. The fans, arranged intricately to form the idol’s structure, were synchronized to create an aesthetic visual harmony, ensuring that the installation was both impressive and structurally sound.
The campaign not only captured local attention but also sparked a wave of online engagement. Social media platforms were flooded with images and videos of the installation, with devotees and onlookers praising the brand for its imaginative approach. This fusion of cultural celebration and product showcase demonstrates Havells’ deep understanding of how to blend marketing with memorable storytelling.
Engineering Meets Artistry
Crafting an idol of such scale using unconventional materials required careful planning and execution. Havells’ engineering and design teams collaborated closely to ensure each fan contributed to the idol’s structural integrity while also adding aesthetic value. The fans were strategically positioned to depict the contours of Lord Ganesh’s face, trunk, and other iconic features, resulting in a visually stunning masterpiece that is both contemporary and culturally resonant.
This installation also reflects Havells’ broader brand philosophy of promoting innovative solutions in everyday life. By transforming functional appliances into works of art, the campaign reinforces the idea that technology can intersect seamlessly with creativity and culture.
Public and Media Response
The response from the public has been overwhelmingly positive. Commuters stopping to admire the idol shared their experiences on social media, tagging Havells India and spreading awareness of the campaign far beyond the streets of Thane. Local media outlets highlighted the installation, praising its originality and the effort invested in creating such a large-scale public artwork.
One social media user commented, “Never imagined seeing a Ganesh idol made entirely of fans! Hats off to Havells for this innovative and stunning creation.” Another observer noted, “The installation beautifully merges tradition with modern design. It’s marketing done right!”
A Festival of Innovation and Devotion
By combining cultural celebration with innovative design, Havells India has set a new benchmark for experiential marketing. The Majiwada Flyover installation stands as a symbol of creativity, devotion, and technological artistry—a perfect representation of the brand’s values. Through initiatives like these, Havells continues to demonstrate how marketing can transcend conventional boundaries, creating memorable experiences that resonate deeply with audiences.
As Ganesh Chaturthi approaches, the 100-fan idol will continue to inspire and delight visitors, leaving an indelible mark on the city’s festive celebrations. Havells India’s campaign is more than just a marketing effort—it is a celebration of ingenuity, cultural pride, and the power of imagination.
