Google and Meta:
The Canadian government is planning to bring a new law. Under this, social media giants like Google and Meta would be required to pay news organizations for the contacts shared on their platforms. This was announced last Friday. Meta continues to enforce news bans in Canada in response to this law.
The Canadian government said on Friday that it has asked digital platforms like Google and Meta to pay publishers for news content. For this it said to bring a new law. Today we will tell you how this new law will work in practice
Let us tell you that the government is targeting only Google and Meta with this law. That’s because these two tech companies control about 80 percent of all online advertising revenue in Canada.
News outlets will have to pay money
Canada on Friday introduced draft rules for new legislation to allow Alphabet’s Google and Meta platforms to pay news outlets.
In this, Ottawa addressed the companies’ concerns that they could face an uncapped liability.
Rules will be applicable in December
Canada’s Online News Act, part of a global trend to make these top companies pay for news, became law in June and is expected to come into force in December.
The draft rules presented would require Facebook and Google to voluntarily enter into deals with news publishers in Canada and pay a share of their global revenue on a set basis.
What is the decision of the companies?
Meta and Google say that this law is impractical for the business of both companies. As we know, Meta has already stopped sharing news on its platforms in Canada.
At the same time, Google is also planning to block news from search results in Canada even before the law is implemented.