Gravity London, a rising force in the fashion industry, has been making waves in both domestic and international markets with its strategic approach and commitment to quality. Led by a London-based strategic team, the brand has set its sights on capturing the hearts of consumers worldwide, particularly in India, where a rising market awaits.
The strategic team, in collaboration with designers from both London and India, meticulously crafted a roadmap to navigate the complex landscape of the Indian market. Understanding the evolving aspirations of consumers, Gravity London aimed to provide a seamless blend of local charm and international sophistication through its range of products.
One of the key directives from the strategic team was to ensure that Gravity London’s products catered to both casual and formal wear, offering consumers a consistent fit across all categories. Emphasizing simplicity with an international flair, the brand aimed to appeal to discerning consumers who prioritize quality and brand value over price.
To address the diverse demographics of India, Gravity London’s design team focused on creating products that resonate with individuals of all ages and religious backgrounds. By manufacturing products in their own factories, the brand ensure consistent quality and the ability to customize offerings to meet specific customer needs, particularly catering to larger sizes.
In a bid to support their retail partners, Gravity London opted for a direct-to-shopkeeper approach, eschewing traditional distributors to ensure better margins for their MBOs. This move underscored the brand’s commitment to fostering long-lasting relationships with its retail partners.
Moreover, Gravity London took a bold stance against discount culture, opting for fair MRP pricing and maintaining a strict no-discount policy across all its exclusive brand outlets throughout the year. This strategy aimed to preserve the exclusivity of the brand and instill trust among consumers and retail partners alike.
In response to consumer feedback, Gravity London’s design team prioritized the creation of matching pairs of top and bottom wear, addressing a common pain point for shoppers. Additionally, the brand introduced the Gravity London Privilege Shop (GLPS), offering MBOs an opportunity to elevate their retail experience and align with the brand’s ethos of growth and partnership.
With exports to over 14 countries and a presence in 20 states across India, Gravity London continues to expand its reach and influence in the global fashion arena. As consumer aspirations evolve, the brand remains steadfast in its commitment to delivering premium products and unparalleled retail experiences, solidifying its position as a frontrunner in the competitive world of fashion.
For those interested in joining the Gravity London family, franchise opportunities are available, symbolizing the brand’s invitation to grow together and redefine the future of fashion retailing.
