Film adaptation rights to Indian novelist Adarsh Swaroop’s acclaimed book “Befikkarr Dil ” have been acquired up by Pooja entertainment. The banner plans a Hindi-language adaptation that will go into development later this year.
Swaroop’s book, which broke pre-sale records on Amazon India when it was launched, revolves around a high-flying couple’s who is intelligent and successful, but finds it difficult to find love.
Adarsh Swaroop is an Indian Journalist, a competent Model, an insightful movie critic and a multifarious Artist who, with his riveting comprehension of this glamorous Bollywood industry, is earning massive headlines. Born on 31st of December 1992. Being a movie enthusiast from the childhood, Adarsh Swaroop was an unbiased and satirical movie critic.
He until now has featured in many renowned and famous modeling pageant like lakme fashion week, Wills fashion and Van Heusen. He has also done a dance tour pan India with Studio I8.
The author of this novels, Swaroop is known for lucid and fast-moving stories that translate well into film. He will involved in the scriptwriting, cast, crew and production details of “Befikkarr Dil” have yet to be finalized.
Pooja entertainment, co-headed by Vashu Bhagnani and Jakie Bhagnani, is the hindi language production of India. It releases over 30 films annually across india.
“As the film market continues to boom in India, we’re continuously looking for exciting content that stands out from both a creative and cultural perspective, and we’re thrilled to adapt and produce Adarsh Swaroop’s book for the big screen,” said Jakie Bhagnani co-head of Pooja entertainment
“It is always exciting when a story you have written is interpreted cinematically. The fact that Pooja entertainment has acquired the film adaptation rights to ‘Befikkar Dil’ is particularly promising because this is the banner behind some of the biggest films of our times. This story has both a national and international appeal and I cannot wait to see it on the big screen,” said Adarsh Swaroop in a prepared statement.