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B2B Marketing and lead generation…



ashish pokle

In B2B marketing, lead generation is the most important role that sales and marketing teams play. This is because the more leads you generate, the more sales income you are likely to generate and increase in any firm.
Our correspondent had a detailed discussion on challenges faced in B2B marketing with Mr.Ashish Pokale a B2B specialist and Google Certified Digital Marketer, who has a varied experience of working on Sales and Marketing projects for more than 15 years with national and international companies like YAHOO!, INDIAMART, DNA, PEPSICO etc.
” In 2022 unlike early 2000’s where people were dependent on local directories to find contacts or used soft data available locally to send emails or do tele calling, now there are various online tools available at nominal charges to get specific set of data and even connect them directly.
Data is a new Oil but it needs to be refined as per the industry or one’s requirement, For ex. Purchase Managers of Food or Pharma Industry for India or Oil and Gas sector for Saudi Arabia. Especially small to large scale suppliers or manufacturers instead of depending on B2B portals to get inquiries can now connect with their target audience and generate own leads simultaneously maintaining it for future prospects.
Another way is to promote one’s website on search engine within specific region or country to drive traffic from target audience related to set of keywords with help of Ads or S.E.O.
Keeping the current competition in mind both of the above ways generate better results if worked upon simultaneously. Not only regional but International sales can be achieved with both of the above.
Afterall sales is about your hunger and passion for growth and flexibility to carry different experiments for your own business.
Way of connecting people has changed dynamically over a decade. Our team is also working on a portal which will help global suppliers to connect their target audience at one click.”
After a small research with traders and suppliers who are left with very few options, it seems that they are unhappy with current services provided by large B2B portals as many provide fake or irrelevant inquiries.

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