In a strategic move to enhance digital payments and empower customers with greater value, Flipkart, India’s leading e-commerce marketplace, and SBI Card, one of India’s largest pure-play credit card issuers, have jointly announced the launch of the Flipkart SBI Credit Card.
The co-branded card was unveiled at a special event graced by Mr. Challa Sreenivasulu Setty, Chairman, State Bank of India, and Mr. Ashwini Kumar Tewari, Managing Director & CEO, SBI Card. With its curated cashback structure and exclusive benefits, the card has been designed to deliver a seamless and rewarding shopping experience, particularly as India heads into the festive season.
A Product Tailored for the Digital Consumer
The Flipkart SBI Credit Card is positioned as a customer-first offering, combining Flipkart’s extensive online marketplace with SBI Card’s trusted expertise in credit solutions. As consumer spending continues to grow across digital channels, the co-branded card aims to address the rising demand for value-driven, flexible, and rewarding payment options.
Key benefits of the Flipkart SBI Credit Card include:
- Attractive Cashback: Customers will enjoy specially curated cashback benefits on a wide spectrum of purchases, both on Flipkart and across partner platforms.
- Digital-First Experience: Applications can be made entirely online through the Flipkart app, SBI Card SPRINT, or the official SBI Card website, ensuring convenience and speed.
- Nationwide Accessibility: With SBI’s strong presence across urban and semi-urban markets, the card has been structured to benefit millions of digital-first shoppers, from metros to Tier-3 towns.
Strategic Significance
Speaking on the launch, Mr. Challa Sreenivasulu Setty, Chairman, State Bank of India, said:
“SBI has always been at the forefront of empowering India’s consumers with financial solutions that combine convenience, accessibility, and value. The Flipkart SBI Credit Card is another step in that direction. As digital commerce continues to expand, this card will cater to millions of customers, especially during the upcoming festive season when spending is at its peak.”
Mr. Ashwini Kumar Tewari, Managing Director & CEO, SBI Card, added:
“At SBI Card, our mission is to provide products that resonate with the evolving lifestyles of our customers. With Flipkart’s deep understanding of the Indian e-commerce ecosystem, we are excited to introduce this co-branded credit card that offers unmatched value, digital application ease, and instant benefits.”
A spokesperson from Flipkart commented:
“Customer delight is at the heart of everything we do at Flipkart. This festive season, the Flipkart SBI Credit Card will empower millions of Indians to maximize value from their purchases, not only on Flipkart but also across a wide variety of everyday spends. We believe this launch will further strengthen our partnership with SBI Card and make digital shopping more rewarding.”
Focus on the Festive Season
The timing of this launch holds particular significance as India prepares for the festive shopping surge. Traditionally, the months of September through December witness a sharp increase in consumer spending across categories such as electronics, fashion, home appliances, and lifestyle products.
The Flipkart SBI Credit Card will give shoppers an edge by offering cashback-driven savings, thereby amplifying their purchasing power during this high-demand period. This strategy also underlines both companies’ commitment to making festive shopping not just accessible but economically rewarding.
Strengthening India’s Digital Payments Ecosystem
The collaboration between Flipkart and SBI Card also aligns with the Government of India’s push toward a cashless economy and the adoption of secure digital payment solutions. With an increasing number of Indians choosing credit cards for everyday spending, the co-branded offering is expected to play a significant role in encouraging safe, transparent, and beneficial digital transactions.
Industry analysts believe that the launch will create strong traction among younger consumers, especially millennials and Gen Z shoppers, who are not only tech-savvy but also actively seek out value-driven financial products.
Application & Availability
Customers interested in the Flipkart SBI Credit Card can apply digitally via:
Flipkart Mobile App
SBI Card SPRINT platform
SBI Card Official Website (www.sbicard.com)
The fully online application process ensures instant approvals, paperless onboarding, and a smooth digital experience, making the card accessible to customers nationwide without the need for physical interactions.
Looking Ahead
The launch of the Flipkart SBI Credit Card marks a milestone in the long-standing partnership between Flipkart and SBI Card, one that has already delivered a series of successful consumer-focused financial innovations in the past. Both companies expressed confidence that this new offering will attract a wide base of customers, strengthen loyalty, and set a benchmark for future co-branded financial products in India.
As the festive season nears, millions of shoppers across India are expected to benefit from the cashback savings, convenience, and trust offered by the Flipkart SBI Credit Card.
About Flipkart
Established in 2007, Flipkart is India’s homegrown e-commerce marketplace, offering over 150 million products across 80+ categories. With a customer-first approach, Flipkart has pioneered innovations in digital commerce, logistics, and payments, serving more than 450 million registered users across India.
About SBI Card
SBI Card is one of India’s leading credit card issuers with over 18 million cards in force. A trusted name in the Indian financial ecosystem, SBI Card offers a diverse portfolio of cards across consumer, lifestyle, travel, and corporate segments, blending value, convenience, and innovation to meet the needs of India’s growing digital population.
