Delhi-based fast-moving consumer goods (FMCG) startup Mitra has successfully raised ₹14 crore in a bridge funding round, led by Bestvantage Investments, marking a significant milestone in its growth journey. The fresh infusion of capital will be utilized to accelerate product innovation, scale domestic operations, and foray into the Gulf Cooperation Council (GCC) markets, as the company positions itself as a global challenger in the FMCG space.
Founded with a vision to bring affordable, high-quality, and health-focused products to the Indian consumer, Mitra has swiftly established itself as a promising name in the FMCG industry. With an expanding product portfolio spanning packaged foods, beverages, and wellness categories, the brand has tapped into the growing demand for nutrient-rich, sustainable, and innovative consumer products.
Strategic Use of Funds The ₹14 crore funding will be strategically allocated across three major areas:
Expansion of Domestic Footprint: Mitra plans to strengthen its distribution network in India by entering Tier-II and Tier-III cities, thereby expanding its reach to a larger consumer base. The company will also invest in modern trade, e-commerce, and quick-commerce channels, which have become critical growth drivers in the post-pandemic FMCG landscape.
Product Innovation: Innovation remains at the heart of Mitra’s growth strategy. The startup is gearing up to launch new product lines in plant-based, functional foods, and ready-to-consume categories, targeting health-conscious millennials and Gen Z consumers. Research and development will play a central role, with a focus on nutritional balance, clean labeling, and sustainability.
International Foray – Entry into GCC Markets: With the GCC region witnessing exponential demand for premium Indian FMCG products, Mitra aims to establish a strong foothold in countries like UAE, Saudi Arabia, and Qatar. The funding will enable the company to set up strategic partnerships, explore cross-border distribution channels, and adapt product offerings to cater to diverse consumer preferences in the Middle East.
Investor Confidence Speaking on the investment, a spokesperson from Bestvantage Investments said: “Mitra has demonstrated exceptional agility and consumer understanding in the highly competitive FMCG sector. With a unique blend of innovation, affordability, and quality, the brand is well-positioned to disrupt the market both in India and internationally. We are excited to back Mitra in its journey towards becoming a global FMCG challenger.”
Founders’ Vision Mitra’s leadership team expressed their excitement about the funding milestone. [Founder’s Name], Founder & CEO of Mitra, said: “This bridge round is a strong validation of our vision to create a future-ready FMCG brand from India. The capital raised will not only accelerate our expansion but also fuel our ambition to take Indian products to the global stage, starting with the GCC region. We remain deeply committed to innovation, sustainability, and delivering value to our customers.”
The startup’s founders have emphasized that their core strategy is to stay consumer-first, with an emphasis on affordability without compromising quality. By leveraging consumer insights and adopting a digital-first marketing approach, Mitra has successfully built a loyal customer base, especially among young urban households.
Growth Trajectory Since its inception, Mitra has witnessed robust year-on-year growth, driven by strong product adoption and market demand. In the last financial year, the company reported a 3x increase in revenue, alongside rapid growth in online sales. Mitra’s products are now available in over 50,000 retail touchpoints across India, in addition to leading e-commerce platforms.
The brand’s ability to identify gaps in the market and address evolving consumer preferences has been a key driver of success. The next phase of growth will also focus on sustainability initiatives, including eco-friendly packaging solutions, responsible sourcing, and reducing the carbon footprint across its supply chain.
Industry Context The Indian FMCG sector, valued at over USD 170 billion in 2025, continues to be one of the fastest-growing industries in the country, fueled by rising disposable incomes, urbanization, and digital adoption. With increasing health awareness and demand for convenient consumption, startups like Mitra are playing a pivotal role in reshaping the consumer goods landscape.
Globally, the GCC markets present a massive opportunity for Indian brands, with a large diaspora population and rising demand for diverse, quality FMCG products. Mitra’s entry into these markets positions it strategically to tap into this cross-border growth opportunity.
Looking Ahead With this funding milestone, Mitra is setting its sights on becoming a pan-India household brand in the next two years while building a strong international presence. The company aims to double its revenue in the coming year and expand its product range to address emerging consumer needs.
As Mitra embarks on this new growth chapter, the synergy of strategic investment, visionary leadership, and consumer-focused innovation is expected to propel it toward becoming one of India’s most admired FMCG success stories.
About Mitra Mitra is a Delhi-based FMCG startup founded with the mission to make high-quality, affordable, and health-focused products accessible to all. With an expanding portfolio across food, beverage, and wellness categories, Mitra has built a reputation for innovation and consumer trust. The company is driven by the vision of taking Indian FMCG excellence to global markets.
About Bestvantage Investments Bestvantage Investments is a leading investment firm supporting high-growth companies across sectors such as consumer goods, technology, and healthcare. With a focus on strategic partnerships and long-term value creation, Bestvantage has been instrumental in scaling several promising startups in India and abroad.
