Some IPL franchise owners  went  on to buy teams in  the  T20 leagues in the  UAE,  South Africa, West Indies and the United States.

Tata Group has  won  the title sponsorship  rights for  the Indian Premier League (IPL) for 2024-28 for a  “record”  $300 million,  tournament organizers announced  on Saturday. 

Backed by  renowned  franchise owners and featuring the best players in international cricket, IPL has become the  richest T20  league in the world  with an estimated brand value of  8.4 billion USD.  

 It has  become  a cash cow for the Indian  Cricket Board (BCCI),  with the 10-team  tournament’s  media rights  for 2023-27 raking in  $6.2 billion. 

 The  Tata Group  was  the  main  sponsor of  the  men’s  IPL and  women’s  Premier League, which took  place  last year.  “This  unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international  sporting landscape,”  BCCI secretary Jay Shah said in a statement. 

Some IPL franchise owners  went  on to buy teams in  the  T20 leagues in the  UAE,  South Africa, West Indies and the United States. 

With  IPL franchises offering lucrative  multi-tournament  contracts that most cricket boards cannot match, the  growth of the  Indian  league could add to  concerns about  player superiority.  T20  tournaments are preferred  over international cricket. 

 “The  record amount…  is a testament to the immense value and appeal that  IPL holds in the world of sports,”  federation president  Arun Singh Dhumal said. 

“This unprecedented  sum  not only sets a new benchmark in the  tournament’s  history  but also  affirms IPL’s status  as a premier sporting event with global  influence. 

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