Tata Motors, India’s foremost automotive manufacturer, today announced significant price reductions across its passenger vehicle portfolio, effective September 22, 2025. This strategic move aligns with the government’s recent Goods and Services Tax (GST) reforms aimed at promoting affordable personal mobility. Tata Motors will pass on the full benefit of the GST rate cut directly to customers, making car ownership more accessible ahead of the festive season.
Wide-ranging price cuts across popular models
With the implementation of the new GST tax slabs specifically designed for passenger vehicles, Tata Motors announced price cuts that range from ₹65,000 to ₹1.45 lakh across a broad lineup of small cars, SUVs, and premium vehicles. The revised prices are set to come into effect on September 22, coinciding with the launch of the Navaratri festival period, traditionally a peak time for vehicle purchases.
The company details the price adjustments as follows:
- Tiago, the popular entry-level hatchback, will now be available at prices reduced by up to ₹75,000.
- The compact sedan Tigor will see a cut of ₹80,000.
- Altroz, known for its style and performance, receives one of the steepest discounts at ₹1.10 lakh.
- Among SUVs, the Punch will be cheaper by ₹85,000, while the very popular Nexon enjoys a price reduction of as much as ₹1.55 lakh.
- The recently launched mid-sized model Curvv will be offered at ₹65,000 less.
- Premium SUVs Harrier and Safari experience substantial price cuts of ₹1.40 lakh and ₹1.45 lakh respectively.
GST Reforms: A Progressive Market Catalyst
The GST Council’s recent tax rationalization restructures GST slabs for automobiles to make personal mobility more affordable and equitable. Under the new tax order effective September 22, petrol, LPG, and CNG vehicles with engine capacities below 1,200 cc and length up to 4,000 mm, as well as diesel vehicles up to 1,500 cc, will be taxed at an 18% GST rate, a considerable decrease from the previous rates of up to 28%. Larger vehicles exceeding these thresholds will attract a 40% tax rate, significantly lower than before.
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd. & Tata Passenger Electric Mobility Ltd., commented on the reform and the company’s response: “The reduction in GST on passenger vehicles, effective 22nd September 2025, is a progressive and timely decision that will make personal mobility more accessible for millions across India. In line with the Hon’ble Prime Minister’s vision, the Hon’ble Finance Minister’s intent and our Customer First philosophy, Tata Motors will fully honor the intent and spirit of this reform by passing on the entire benefit of the reduction in GST to our customers. This initiative supports first-time car buyers and accelerates the shift toward new-age mobility for a wider spectrum of customers.”
Customer-centric approach for festive season demand
Tata Motors anticipates a surge in customer demand over the upcoming festive season, encouraged by these price cuts. The company is proactively encouraging potential buyers to book their preferred models early to ensure delivery during the Navaratri and festive period.
The reductions not only bring down the cost of ownership but also enhance the value proposition of Tata’s extensive range, from entry-level and compact cars to premium SUVs. This aligns with Tata Motors’ vision and commitment toward inclusive mobility solutions that cater to India’s diverse market needs.
Commitment to innovation and accessibility
Beyond price effects, Tata Motors continues to innovate in technology, safety, and sustainability, maintaining its leadership position in India’s automotive sector. The company is further integrating electric mobility solutions through its Tata Passenger Electric Mobility Ltd., contributing to cleaner and smarter urban transportation.
By aligning pricing strategies with government policies, Tata Motors reaffirms its role as a responsible corporate citizen and a customer-first brand, ensuring that benefits of economic reforms translate directly into tangible advantages for end consumers.
About Tata Motors
Tata Motors Limited is India’s largest automotive company, part of the $128 billion Tata Group. With a comprehensive product portfolio including cars, trucks, buses, and electric vehicles, Tata Motors is committed to transforming India’s mobility landscape with innovative, sustainable, and customer-centric solutions. The company’s pursuit of excellence has made it a trusted marque for millions of customers worldwide.
