New Delhi: Sony LIV, the video streaming platform owned by Sony Pictures Networks India, has announced a strategic expansion into select countries in Africa and the Caribbean region. The move underscores SonyLIV’s commitment to providing indigenous entertainment to a global audience and delivering high-quality content to viewers worldwide, the company said in a statement. Users of South Africa, Mauritius, Jamaica, Guyana, and Trinidad and Tobago can now access the platform’s content catalogue.
Users can visit the website or download the app from Google Playstore, Apple Appstore, or AFS store. The app is compatible with a range of devices and platforms, including Android mobile or tab, Android TV, iPad, and Apple TV, ensuring easy access.
The expansion is a pivotal step in SonyLIV’s mission to connect with the Indian community globally while also reaching out to new audiences and enriching the entertainment experiences of viewers in Africa and the Caribbean, the company said in a statement.
Source www.livemint.com
“We are thrilled to announce the expansion of our services in South Africa, Mauritius, Jamaica, Guyana, and Trinidad and Tobago. These continents are home to a significant population of the Indian diaspora and with an accelerated digital adoption amongst consumers in the market, there is an increasing appetite for digital entertainment that is both culturally rich and has a wide appeal. Leveraging this, SonyLIV aims to offer an inclusive and seamless viewing experience to the users,” Manish Aggarwal, head, growth and monetization, SonyLIV said in a statement.
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