New Delhi / Bhiwani, Haryana – [Date], A growing number of retailers across Delhi and the NCR region say customers are becoming more selective about where their sweets and namkeen come from, shifting steadily toward brands that offer both hygiene and consistency. One name that has repeatedly come up in these stores is Recent Foods, the food brand produced by Ganpati Dairy Products Private Limited.
Over the past year, the company has expanded supply routes into major NCR pockets including Delhi, Noida, Gurgaon, Faridabad and Ghaziabad, responding to what distributors describe as “a quiet but clear change in buyer behavior.” Customers, they say, no longer rely solely on local vendors; instead, they look for packaged products that feel dependable and come from certified facilities.
Ganpati Dairy manufactures its full range of sweets, namkeen, bakery and dairy items at its plant in Bhiwani, Haryana, which operates under ISO 22000:2018 standards. The unit’s emphasis on cleanliness and controlled production has been a key factor in why retailers often recommend the brand to shoppers who specifically ask for safe and trustworthy sweets and namkeen in Delhi NCR.
According to CMD Ajay Kumar, the shift didn’t happen overnight.
“Delhi NCR buyers are very aware now, they check labels, expiry dates, and even search online for the best sweets and namkeen brands in Delhi before buying,” he said. “For us, it means keeping production transparent and ensuring the taste stays the same in every batch.”
Retailers echo this point, saying that Recent Foods has become a frequent request among customers who want packaged sweets rather than loose items. Products such as Rasgulla, Rajbhog, Aloo Bhujia, Atta Cookies and festival gift packs have seen consistent demand across large and small stores in the region.
CEO Amarjeet Singh pointed out that the company’s improved supply chain has helped it keep pace with this demand.
“Retailers don’t just need good products, they need timely replenishment,” he explained. “We’ve expanded our routes to ensure stores in Delhi NCR don’t run out. It’s helped us build a reputation for being reliable, not just popular.”
Industry watchers note that the food market in Delhi NCR has grown competitive, but brands with certified facilities and stable recipes have an advantage. With many families preferring packaged products due to hygiene concerns, companies like Ganpati Dairy, which produce at scale and maintain consistent standards, are becoming a more natural choice. This steady, word-of-mouth growth has positioned Recent Foods among the strong contenders for the title of the best sweets and namkeen brand in Delhi NCR.
The company says it is currently exploring more partnerships in emerging residential zones such as New Gurgaon, Greater Noida West and Indirapuram, where population growth has increased demand for packaged food options.
Retailers or distributors interested in stocking the brand can visit www.recentfoods.com.
