While the traditional media world plays catch-up, Jaswinder ‘Jassi’ Arora, founder of RVJ Media Tech LLP, is already building for the next wave of viewership. From the roots of Barakar, Asansol, to the high-stakes boardrooms of Star TV and HT, Jassi’s journey has now led her to the cutting edge of FAST Channels and the viral world of Micro-dramas.
“The way India consumes content has changed; it’s no longer just about the big screen, it’s about the ‘anytime’ screen,” says Jassi. As a bootstrapped founder, Jassi is lean, agile, and data-driven. She is currently leveraging her 2025 graduation from the global Rise Mentoring Programme (supported by AWS and Sony) to build tech-heavy, scalable content solutions that cater to these snackable, ad-supported viewing trends.
On March 6th, 2026, at the Amazon Gurgaon office, Jassi was recognized as a leading voice for women in Media-Tech during the Rise “Give to Gain” panel. Her ability to navigate complex tech stacks while speaking six regional languages—from Bangla to Punjabi—makes her a rare bridge between global technology and local storytelling.
A proud Loreto Convent alumna and a mother, Jassi proves that you don’t need VC millions to lead a revolution—just a vision that scales.
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