Mumbai, India – Redwolf, one of India’s leading pop culture merchandise brands, has been acquired by The Souled Store in a move that highlights the growing demand for fandom-driven apparel in the country. At the heart of Redwolf’s operational excellence has been Filfull, its trusted apparel manufacturing and fulfillment partner.

Filfull, a Mumbai-based on-demand production and apparel manufacturing company, has supported Redwolf’s inventoryless model with its efficient printing and dropshipping capabilities. In 2023, Filfull also made a strategic investment in Redwolf, enabling the brand to expand its licensing portfolio, product range, and customer reach. This partnership allowed Redwolf to scale rapidly, manage licensed merchandise from global franchises like Marvel, Disney, Star Wars, and more, and maintain high-quality standards across their product lines.

“Redwolf has always had a strong creative vision, and we’ve just tried to give it the infrastructure and support to scale. This acquisition is a big moment, and we’re excited to keep backing brands that are building something meaningful.”
— Aadarsh Singhania, Founder & CEO, Filfull

Looking ahead, Filfull is exploring opportunities to collaborate with and potentially invest in emerging D2C brands across India, reinforcing its commitment to supporting the next generation of creators and retail innovators.

About Filfull

Filfull is a Mumbai-based apparel manufacturing company specializing in custom manufacturing, on-demand printing, white-labeled fulfillment, and dropshipping. It partners with D2C brands, streetwear brands, creators, and corporate clients to deliver merchandise with speed and scale. Filfull also owns in-house brands such as Whoosh, Xperr, and Notebit.
www.filfull.com

About Redwolf

Founded in 2011, Redwolf is known for officially licensed pop culture apparel and accessories. With a strong online presence and a loyal fanbase, the brand has built a reputation for high-quality products inspired by iconic franchises.