Jaipur, India – Exercitoo, a Jaipur-based registered tech automation and SaaS startup focused on empowering Micro, Small, and Medium Enterprises (MSMEs, has raised ₹25 lakh in seed funding at a valuation of ₹8 crore. The funding round, completed in 2025, marks a significant milestone for the startup as it transitions from early product development to broader market adoption.
Founded in 2024, Exercitoo was established with a clear mission: to make automation accessible, affordable, and practical for Indian MSMEs. Led by founder Sunil Saharan, the startup develops AI-powered automation tools that help small and medium businesses streamline daily operations, reduce manual workloads, and improve efficiency—without requiring advanced technical expertise.
Purpose of the Funding
The newly raised seed capital will be primarily used to strengthen Exercitoo’s product and technology infrastructure. A major portion of the funding will be allocated toward hiring and collaborating with professional programmers to build faster, more reliable, and scalable automation solutions.
In addition to product development, Exercitoo plans to expand its reach by onboarding more MSMEs across diverse sectors. This expansion will allow the company to establish a strong feedback loop with real businesses, helping the team gain deeper insights into day-to-day operational challenges faced by MSMEs.
The company emphasizes a feedback-driven development approach as a core part of its growth strategy. Rather than building tools in isolation, Exercitoo aims to co-create solutions alongside MSME users, ensuring that every feature addresses a real and practical business problem.
What Exercitoo Does
Exercitoo operates as a tech automation and SaaS platform designed specifically for MSMEs. Its solutions enable businesses to automate routine tasks such as workflow management, repetitive operational processes, internal coordination, and other time-consuming activities.
Many MSMEs in India continue to rely on manual processes, spreadsheets, and disconnected tools. Exercitoo seeks to simplify this landscape by offering easy-to-use automation tools that require minimal setup, low upfront costs, and no dedicated IT teams. The startup positions itself as a practical automation partner rather than a complex enterprise software provider.
From Idea to MVP
Exercitoo has successfully completed its Minimum Viable Product (MVP) stage, with the core platform already built, tested, and validated by early users. With the MVP phase behind it, the company’s current focus is on scaling its customer base, refining product features, improving system performance, and ensuring the platform can support growing demand.
The move from MVP to market expansion is a crucial phase for any startup, and the seed funding provides Exercitoo with the resources needed to strengthen its technical foundation while remaining closely aligned with user needs.
Founder’s Vision
Founder Sunil Saharan’s vision for Exercitoo is rooted in the belief that automation should not be limited to large enterprises. He sees immense potential within India’s vast MSME ecosystem, where millions of businesses seek growth opportunities but are often constrained by inefficient processes and limited access to modern technology.
By building automation tools specifically designed for MSMEs, Exercitoo aims to bridge this gap. The company believes that even small gains in efficiency can significantly impact profitability, scalability, and long-term business sustainability for small enterprises.
Looking Ahead
With fresh seed capital in place, Exercitoo is entering its next growth phase. The company plans to deepen its automation and AI capabilities, collaborate with experienced developers, and continuously enhance product quality. Expanding its MSME customer base will remain a priority, enabling real-time feedback and continuous improvement of its platform.
Exercitoo’s long-term goal is to become a trusted automation partner for MSMEs across India, helping them compete and thrive in an increasingly digital and fast-paced business environment.
As MSMEs continue to seek practical, cost-effective technology solutions, Exercitoo’s focus on simplicity, real-world value, and feedback-driven development positions it strongly for steady and sustainable growth in the years ahead.
