Mumbai, India — In a move that has taken both beauty and social media by storm, DR.Rashel, India’s
leading personal care brand, recently collaborated with Aoora, the global K-pop star and social media
sensation, to promote its premium Korean Glass Skin Essence Range.
The collaboration has already struck a chord with fans and consumers alike, as the first campaign reel
featuring Aoora went viral within hours of launch, garnering massive engagement across platforms. The
reel captures Aoora’s authentic charm and excitement while experiencing DR.Rashel’s Korean Glass Skin
products — a range designed with Rice Water and 1% Ceramide Complex to deliver hydration,
smoothness, and a radiant “glass-like” glow.
K-Beauty Meets Indian Innovation
By roping in Aoora, DR.Rashel has successfully bridged the worlds of K-Beauty and Indian skincare
innovation, creating buzz among both K-pop fans and beauty enthusiasts. The collaboration is more than
just a campaign — it’s a cultural moment that positions DR.Rashel at the heart of global skincare
conversations.
Speaking about the success of the campaign, Pravin Bera, Co-founder of PP Consumer Pvt. Ltd (parent
company of DR.Rashel), said:
“We are thrilled to see such an overwhelming response to our collaboration with Aoora. His global
influence and genuine connect with fans perfectly align with DR.Rashel’s vision of making world-class
skincare both aspirational and accessible. The viral success of our first reel is only the beginning.”
Echoing this, Devji Bhai Hathiyani, Co-founder of PP Consumer Pvt. Ltd, added:
“Aoora embodies the youthful, trend-savvy energy that resonates with our audience. With his support,
our Korean Glass Skin Essence range has gained even greater visibility and credibility. This partnership
reflects our commitment to blending international beauty trends with Indian needs — and we’re excited
for what’s to come.”
About the Korean Glass Skin Essence Range
DR.Rashel’s Korean Glass Skin Essence range includes a Face Wash, Serum, Scrub, Nose Strips, Sheet
Mask, Cream, and Moisturizer — a complete routine designed to deliver hydration, refine skin texture, and
enhance radiance. Infused with Rice Water (rich in vitamins and amino acids) and Ceramide Complex (to
strengthen the skin barrier), the range promises “No Drama, Only Flawless Glow.”
About DR.Rashel
DR.Rashel is a flagship brand under PP Consumer Pvt. Ltd, offering skincare and haircare solutions that
combine natural ingredients with cutting-edge innovation. With a span presence across India and a
growing international reach, DR.Rashel continues to redefine beauty with its philosophy: “Life is
BeYOUtiful.”
