Recent reports from GSM Arena indicate that the company aims to produce around 90.1 million iPhones in 2024, a modest rise from last year’s goal of 86.2 million units.

Washington:  

Apple is planning a significant boost in iPhone manufacturing for the coming year, particularly targeting its Pro and Pro Max models. Recent reports from GSM Arena indicate that the company intends to produce around 90.1 million iPhones in 2024, which is a slight increase from last year’s goal of 86.2 million units.

 This year’s production strategy shows a clear shift towards focusing on high-end models. The iPhone 16 Pro Max is expected to represent a large share of this total, with plans for 33.2 million units, making up 37 percent of overall production. This shows a substantial rise from the 24.2 million iPhone 15 Pro Max units produced last year, as per GSM Arena. 

Additionally, iPhone 16 Pro production is set to increase to 26.6 million units, accounting for 30 percent of the overall iPhone 16 output, up from 21.8 million units of the previous model. In contrast, the production of non-Pro versions will see more modest increases. 

The standard iPhone 16 is expected to rise to 24.5 million units, from 21.8 million last year, while the iPhone 16 Plus will decline with only 5.8 million units planned. This shift towards Pro and Pro Max models highlights a growing consumer preference for premium smartphones, which generally yield higher profit margins for Apple.

 As the iPhone 16 series is anticipated to launch on September 10, 2024, these production changes reflect Apple’s strategic adjustment to shifting market demands and consumer preferences.

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