Air India
Air India, which was going through a crisis, not only got its old owner Tata Group, but now this airline has been rebranded and given a new look. Tata-owned Air India, one of the country’s largest airlines, changed its logo and livery yesterday. Let us tell you about the new airline today.
At one time, Air India, which was in trouble, was not only handled by its old owner Tata Group, but now the airline has been rebranded and presented in a new look and style. Tata-owned Air India, one of the country’s largest airlines, changed its logo and livery yesterday. Today we are going to tell you about the new dress of Air India.
What changed from rebranding If only the logo is changed in rebranding, then it is not as much fun as it is when the logo is changed along with the dress. The name of the Air India aircraft will now be written in a new font on the fuselage and belly.
The livery of the aircraft features an expanded color palette of the classic Air India red and orange, with the use of deep red, brinjal and gold on the tail and belly of the aircraft. The airline has removed the Air India written in Hindi from the side and replaced it with belly paint. The tail of any flight attracts the most attention. In this new livery, the tail includes Vistara’s golden window sills, a mix of the iconic red and purple, a nod to the airline’s history and future. The rest of the aircraft uses the same color combination, with red wing tips and gold accents on the belly.
Air India CEO and MD Campbell Wilson says that the first aircraft to wear the new livery will be the airline’s A350, which will arrive in December 2023. The current Air India fleet consists of 120 aircraft divided between the Airbus A320 family and Boeing’s wide-body 777 and 787. Air India’s recent orders from Airbus and Boeing include 210 Airbus A320neo family aircraft and 40 A350s plus 190 737 MAX, 20 787s and 10 777Xs from Boeing.
Maharaja the ‘Tata’ Air India’s historic Maharaja mascot has not been given a place in the new logo. Many will remember the Maharaja and its history but it is clear that Air India is now putting its past to rest to build its future.
However, the airline has not completely phased out the Maharajah mascot. The airline said the Maharaja’s presence will extend to the airline’s premium classes and airport lounges. The airline’s decision to retain Maharaja has been inspired by the nostalgic appeal of the airline’s old passengers.
