The content shared by Indian Instagram users is expected to spark conversations around career, sports, gaming and fashion. This is not surprising as India leads in terms of Instagram users globally.
Tech giant Meta is looking ahead to 2024 and expects India’s ‘Gen Z’ users to dictate global trends on Instagram. “Generation Z” is broadly defined as the demographic group of people born between 1996 and 2010. Given their current age, they are expected to be social media enthusiasts. Meta’s Instagram is betting big on this demographic. This expectation of setting trends and driving conversations is not surprising. India is Instagram’s largest market to date. Figures released by research firm Statista earlier this year indicate that nearly 230 million (and counting) daily active users come from India, followed by the United States (143.35 million), Brazil (113.5 million) and Indonesia (89.15 million), countries that track data. Graphics.
“The optimistic and entrepreneurial spirit of India’s Generation Z stands out as they enthusiastically explore new interests and trends in various fields. Their dedication to their chosen fandom and commitment to self-improvement is evident through this information. And, while in many ways, India’s Gen Z is similar to their peers around the world, these trends also reveal specific areas where they are different and unique,” said Paras Sharma, Meta’s director of content and community partnerships in India, said. in a press release.
Instagram’s Trend Talk survey indicates that 43% of respondents hope that 2024 will mark a milestone in their era of personal development, a year in which they invest in growth and your personal development. More than in other countries, Gen Z social media users in India believe that starting and running their own business is the best way to make money.
Meta expects Indian users to drive the trend of “more content on life advice, more daily content and content on their careers”. It involves celebrities, athletes or even other creative people. India’s Generation Z creates a buzz on social media that goes beyond career choices. The aspect of relatability also promotes the feeling of being part of a “fandom”. Meta claims that India has the highest proportion of avid sports fans compared to Gen Z in other countries, including cricket and football, countries, clubs and franchises, accounting for most conversations.
Meta named the Indian cricket team, Barcelona, Real Madrid, Royal Challengers Bangalore and Chennai Super Kings as the most popular and they expect this to continue in 2024. Among the sports highlights that you are waiting for, let’s talk about the next edition of the Indian Premier League T20 cricket. tournament, the ICC T20 Cricket World Cup and the Africa Cup of Nations. Apart from cricket, football and sports in general, Meta data indicates that BTS Army, Swifties, AR Rahman, Shreya Ghoshal and Anirudh stand out. Just like Minecraft, Fortnite, Call of Duty and Roblox game enthusiasts.
In other trends expected to gain momentum in 2024, a third of India’s Gen Z Instagram users are turned off by what many consider “poor meme taste”, with nearly half said they were interested in do-it-yourself (DIY) fashion. and have a general interest in trying new foods and ingredients.
According to Meta, this insight comes from a survey of about 5,000 people conducted by trend forecasting company WGSN in collaboration with Instagram in the US, UK, Brazil, India and Korea. Coverage focuses on Generation Z’s perception of work, relationships, fashion, beauty, food and social media in the context of the year ahead.
For more information, visit at https://happenrecently.com/zepto/?amp=1
