The deal signed this month will make JioCinema’s streaming app the “exclusive” partner of the Indian platform with more than 1,000 episodes and about 20 movies of the animated series, a source said. Japan, without disclosing any financial details.
Indian company Reliance’s entertainment unit has signed a deal with The Pokemon Company to stream children’s shows and movies on its platform, two people familiar with the deal said. Its latest effort is aimed at beefing up content amid national competition with Walt Disney Co and other streaming services.
The deal signed this month will make JioCinema’s streaming app the “exclusive” partner of the Indian platform with more than 1,000 episodes and about 20 movies of the animated series, a source said. Japan, without disclosing any financial details.
The source added that shows and movies will be dubbed into three Indian languages to increase appeal. Pokémon has created a multi-billion dollar global media franchise that includes trading cards, games, television shows and movies.
Viacom18, the entertainment venture of Indian billionaire Mukesh Ambani that runs JioCinema, and The Pokemon Company, owned by video game company Nintendo and its affiliates, did not respond to requests for comment.
The addition of children-oriented content is Ambani’s latest move to expand into the Indian streaming market, which research firm Media Partners Asia estimates will be worth $7 billion by 2027.
Netflix and Amazon are JioCinema’s competitors, but Ambani recently adopted Disney’s Hotstar app, both of which offer free streaming of cricket matches.
In total, JioCinema will add about 3,000 hours of content for kids, including movies and shows from Entertainment One, Animaccord, Cartoon Network Studios and DreamWorks, sources said.
These additions will come from Viacom18’s existing content deals or integration with its other streaming app, Voot Kids, which is now discontinued, they added. One of the sources said some Pokémon content was previously available on Voot, but the new deal with JioCinema is a “much broader partnership.”
NBCUniversal told Reuters that “kids and family programming,” including DreamWorks content, is part of a multiyear partnership with JioCinema announced in May. Entertainment One, Animaccord and Cartoon Network Studios did not respond to a request for comment.
In April, Viacom18 signed an agreement with Warner Bros Discovery Inc. to bring more Hollywood and international content to JioCinema, including hit series “Succession” and “Game of Thrones”.
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