The United Kingdom is undergoing one of the most interesting changes in terms of the way people consume alcohol and the recent innovation by Bacchus Distillery Hot Bull Beer has come at the most appropriate moment. Being known to have a thirty year history of creating whiskies, vodkas and gins, Bacchus is going out of the box and presenting something utterly different. Hot Bull Beer is a 15 percent aerated wine based drink that has already begun to make heads turn over its bold combination of style, taste and strength, the energy and the elegance in one packet.
This drink does not attempt to duplicate the existing categories, but it establishes new ones. Though it is called beer, it is based on the wine base, which provides it with a smooth but powerful profile. The carbonated touch gives it the fizzy kick and it is apt to suit the new breed of drinkers who are willing to take a wild leap of faith. A mix of flavour and intensity will enable Hot Bull to be in the sweet spot between a classic beer and an already made cocktail, known but thrillingly new.
The Ready to Drink (RTD) market is soaring across the UK because consumers are willing to save on luxury by appreciating convenience without having to compromise on the quality. Similar to the emergence of the culture of social drinking, festivals and fast lifestyle decisions have left room in the marketplace to brands that provide something immediate but quality. The unique composition of the Hot Bull Beer and its high alcohol content make it match this audience, namely the one that likes to experience something as expressive as their personality.
The fact that Bacchus Distillery is entering the UK market is also an indication of a larger trend in the global alco beverage market. The Indian brands are also taking a rising step to the global arena, demonstrating their ability of craftsmanship and innovations to compete on the global level. Hot Bull is something right to that confidence, this is a combination of Indian innovativeness and global production standards. Its launch is a milestone to Bacchus because it now has a product that is developed with global attractiveness even though not crossing its home markets.
What makes Hot Bull even more attractive is its youth based smart packaging. The bottle has a pull open ring top and you do not need an opener thus the bottle gives a spontaneous touch to the drinking experience. Such an easy but innovative characteristic is one that grasps the spirit of the current day consumer, being energetic, movable and never waiting too long to see their next moment. Even the design itself is smooth, minimal, and highly modern, so it is easy to notice in the shops and even in social places.
The introduction of the Hot Bull Beer also demonstrates that Bacchus Distillery has a strong awareness of the changing market trends. The consumers of today are not merely purchasing a drink, they are purchasing an identity, a lifestyle, especially in young consumers. Hot Bull delivers both to them, a powerful, stylish, and easy to discuss drink that does not conform to the mainstream. It is equally attractive to the people with a sense of fine taste as well as those who seek a new type of buzz.
Observers in the industry reckon that this is only the tip of the iceberg. Since the RTD segment is still growing in the UK, Hot Bull has a good chance of becoming one of the most well known brands within this rapidly gaining segment. Its special niche of not being a beer and not being a cocktail is its advantage of newness which is not yet established, and Bacchus Distillery’s experience guarantees the consistency and quality.
Hot Bull Beer is a representation of a new drinking culture, brave, young and progressive. It is not just a drink, it is a statement that the alcohol world is ready to change. And as Bacchus Distillery is on the forefront, that change appears to be popping with a good, refreshing, spirited fizz.
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